Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Handwrytten
Handwrytten is a robotic handwriting service that allows you to send personalized, pen-written notes and greeting cards directly from your computer or CRM to improve customer engagement.
Quick Comparison
| Feature | Drip | Handwrytten |
|---|---|---|
| Website | drip.com | handwrytten.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $39/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | Minneapolis, USA | Phoenix, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Handwrytten
Handwrytten helps you scale the personal touch of a handwritten note without picking up a pen. By using custom-designed robots that hold real pilot G2 pens, the platform transforms your digital text into physical mail that looks and feels authentic. You can choose from dozens of handwriting styles or even have your own handwriting digitized for a truly personal signature on every piece of mail you send.
Whether you are thanking a customer for a purchase, following up on a sales lead, or sending holiday cards to your entire database, you can automate the process entirely. The platform integrates directly with your existing tools like Salesforce and HubSpot, allowing you to trigger physical mail based on digital actions. It is an ideal solution for sales teams, real-estate agents, and non-profits who want to stand out in a crowded digital inbox.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Handwrytten Features
- Robotic Handwriting. Send notes written by robots using real ink pens that create natural variations in pressure and style for total authenticity.
- Custom Handwriting Styles. Choose from over 30 unique handwriting styles or pay a one-time fee to digitize your own personal handwriting and signature.
- CRM Integrations. Connect your CRM to trigger handwritten notes automatically when a deal closes, a birthday arrives, or a new lead signs up.
- Bulk Sending. Upload a spreadsheet of contacts and send hundreds of personalized notes at once without spending hours writing them by hand.
- Insert Business Cards. Include your own business cards, gift cards, or custom inserts inside your envelopes to drive more value from every mailing.
- Mobile App Access. Draft and send handwritten notes directly from your iPhone or Android device while you are traveling or between meetings.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Handwrytten Pricing
- No monthly commitment
- Access to all handwriting styles
- Standard card pricing
- Full CRM integration access
- Mobile app usage
- Bulk upload capabilities
- Everything in Pay-As-You-Go, plus:
- Discounted card pricing
- Monthly card credits
- Reduced rates on bulk orders
- Priority processing
- Rollover credits
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Handwrytten
Pros
- High open rates compared to traditional direct mail
- Authentic look that is difficult to distinguish from human writing
- Seamless integration with popular platforms like Zapier and Shopify
- Wide variety of high-quality card designs available
Cons
- International postage can be expensive for global campaigns
- Custom handwriting digitization requires a significant upfront fee
- Limited control over exact character spacing in some styles