Gainsight
Gainsight is a customer success platform that helps you increase retention and drive growth by centralizing customer data and automating engagement across your entire user base.
Heap
Heap is a digital insights platform that automatically captures every user interaction on your website or app to help you understand customer behavior and improve conversion rates.
Quick Comparison
| Feature | Gainsight | Heap |
|---|---|---|
| Website | gainsight.com | heap.io |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2013 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Gainsight
Gainsight helps you turn customer success into a growth engine by providing a 360-degree view of your customer health. You can consolidate data from your CRM, support tickets, and product usage into one place to identify which accounts are at risk and which are ready for expansion. By using automated playbooks, your team can proactively reach out to customers at the right moment, ensuring they see value from your product early and often.
The platform is designed for mid-market and enterprise companies that need to scale their post-sales operations. You can manage the entire customer lifecycle—from onboarding and adoption to renewal and advocacy—using data-driven insights. Whether you are a CSM looking to prioritize your daily tasks or a leader tracking net retention rates, the software provides the visibility you need to reduce churn and increase lifetime value.
Heap
Heap gives you a complete picture of how people use your digital products by automatically capturing every click, swipe, and pageview. Unlike traditional tools that require manual tracking code for every event, you can install a single snippet and start seeing data immediately. This means you never miss a critical insight because you forgot to track a specific button or form field.
You can use these insights to identify where users get stuck in your sign-up flow or which features drive long-term retention. The platform combines quantitative data with session replays, allowing you to see the 'why' behind the numbers. It is designed for product, marketing, and data teams at companies of all sizes who need to make fast, data-driven decisions to grow their business.
Overview
Gainsight Features
- Customer Health Scoring Combine product usage, support history, and survey data to see exactly which customers are healthy or at risk.
- Automated Playbooks Standardize your team's response to customer milestones or risks with step-by-step guided workflows and task assignments.
- Product Experience Tracking Analyze how users interact with your software so you can guide them toward high-value features and improve adoption.
- In-App Engagements Launch personalized walkthroughs, sliders, and surveys directly inside your product to communicate with users while they work.
- Success Plans Collaborate with your customers on shared goals and track progress against key objectives to demonstrate ongoing ROI.
- Renewal Management Track upcoming renewals and expansion opportunities automatically to ensure your revenue pipeline remains predictable and growing.
Heap Features
- Autocapture. Capture every web and mobile interaction automatically without writing manual tracking code or waiting for release cycles.
- Session Replay. Watch exactly how users navigate your site to see where they struggle and why they drop off.
- Heatmaps. Visualize user engagement across your pages to identify which elements grab attention and which are ignored.
- Funnel Analysis. Track your conversion steps in real-time to pinpoint exactly where you are losing potential customers.
- Journeys. Map out the diverse paths users take through your product to discover unexpected behaviors and opportunities.
- Data Enrichment. Bring in external data from your CRM or warehouse to see how different customer segments behave.
Pricing Comparison
Gainsight Pricing
Heap Pricing
- Up to 10k monthly sessions
- Unlimited licenses
- Core analytics charts
- 6 months of data retention
- Session replay (limited)
- Everything in Free, plus:
- Increased session limits
- 12 months of data retention
- Unlimited session replay
- Email and chat support
- Advanced CSV exports
Pros & Cons
Gainsight
Pros
- Comprehensive 360-degree view of all customer data
- Powerful automation for managing large account volumes
- Highly customizable reporting and dashboard capabilities
- Strong community and educational resources for users
Cons
- Significant time investment required for initial setup
- Steep learning curve for non-technical administrators
- Premium pricing is geared toward enterprise budgets
Heap
Pros
- Retroactive data analysis allows you to query past events
- Eliminates the need for constant developer support for tracking
- Combines quantitative charts with qualitative session recordings
- Easy setup with a single snippet installation
Cons
- Initial learning curve for the data definition UI
- Pricing can scale quickly with high traffic volumes
- Large data sets can occasionally lead to slower reports