BrightLocal
BrightLocal is an all-in-one local SEO and reputation management platform designed to help agencies and multi-location businesses improve their search visibility, manage online reviews, and track local rankings.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | BrightLocal | HockeyStack |
|---|---|---|
| Website | brightlocal.com | hockeystack.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $1399/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2020 |
| Headquarters | Brighton, United Kingdom | San Francisco, USA |
Overview
BrightLocal
BrightLocal provides you with a comprehensive suite of tools specifically built to master local search. You can track your local keyword rankings across Google and Bing, audit your Google Business Profile, and monitor your online reputation from a single dashboard. The platform simplifies the complex process of managing local citations by identifying missing or incorrect business listings across the web and helping you fix them to boost your local authority.
You can also automate your review generation process by sending feedback requests to customers via SMS and email. Whether you are a solo consultant, a digital marketing agency, or a brand with hundreds of locations, the software helps you prove the value of your SEO efforts with white-label reporting. It eliminates the manual grunt work of local marketing so you can focus on growing your business and improving your customer experience.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
BrightLocal Features
- Local Search Grid Visualize your rankings across a map grid to see exactly how your business performs in specific neighborhoods.
- Reputation Manager Monitor reviews from over 40 sites and send automated campaigns to get more positive customer feedback.
- Citation Tracker Find and fix inconsistent business listings across the web to improve your local search rankings and authority.
- Local SEO Audit Run comprehensive technical audits that identify on-page issues and Google Business Profile optimizations in minutes.
- White-Label Reporting Create professional, branded reports for your clients that highlight key performance metrics and SEO progress.
- Google Business Profile Integration Manage your profile insights directly within the platform to track photos, posts, and customer interactions.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
BrightLocal Pricing
- Up to 3 locations
- Local Search Grid tracking
- Google Business Profile audits
- Citation tracking and monitoring
- Review monitoring and management
- White-label reporting
- Everything in Track, plus:
- Up to 6 locations
- Review generation campaigns
- SMS and email review requests
- Review showcase widgets
- Advanced reputation reporting
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
BrightLocal
Pros
- Highly accurate local ranking data across specific geolocations
- User-friendly interface makes complex SEO data easy to understand
- Excellent white-label reporting features for agency client presentations
- Affordable entry-level pricing compared to enterprise SEO suites
- Comprehensive citation tracking helps maintain data consistency
Cons
- Manual citation cleanup requires an additional one-time fee
- Learning curve for setting up complex automated reports
- Data sync with some niche review sites can be slow
- Limited social media management features compared to competitors
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports