Brainshark
Brainshark is a data-driven sales readiness platform that provides your team with the training, coaching, and content needed to prepare customer-facing reps for every buyer interaction.
HowdyGo
HowdyGo is a specialized interactive demo platform that allows software companies to create, share, and track self-guided product tours to increase conversion rates and accelerate sales cycles.
Quick Comparison
| Feature | Brainshark | HowdyGo |
|---|---|---|
| Website | brainshark.com | howdygo.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2022 |
| Headquarters | Waltham, USA | Sydney, Australia |
Overview
Brainshark
Brainshark helps you ensure your sales team is always ready to close deals by combining training, coaching, and content creation in one place. You can create interactive video presentations, distribute onboarding materials, and track how well your reps understand the material through automated readiness scorecards.
The platform identifies knowledge gaps across your team so you can provide targeted coaching where it matters most. By integrating directly with your CRM, you can see exactly how your training efforts correlate with actual sales performance and revenue growth. It is designed for mid-to-large organizations looking to standardize their sales messaging and improve rep productivity.
HowdyGo
HowdyGo helps you build interactive, self-guided product tours that let your prospects experience your software before they ever talk to sales. Instead of static screenshots or passive videos, you can capture your actual application interface and add hotspots, tooltips, and guided steps. This allows you to embed live demos directly on your website or share them in outbound sales emails to qualify leads faster.
You can track exactly how viewers interact with your tours, seeing where they drop off and which features capture their interest most. The platform is designed for speed, allowing you to create a professional demo in minutes without needing any engineering resources. It is particularly effective for SaaS companies looking to reduce friction in their funnel and provide a 'product-led' experience to every visitor.
Overview
Brainshark Features
- Content Authoring Turn static PowerPoints into interactive, voice-enriched video presentations that your team can access anytime on any device.
- Sales Coaching Set up video-based coaching challenges where reps record themselves pitching, allowing you to provide structured feedback and scores.
- Readiness Scorecards Track individual and team progress with visual dashboards that connect training completion data to your actual sales results.
- AI Video Analysis Use automated AI insights to evaluate rep videos for rate of speech, filler words, and sentiment to speed up coaching.
- Learning Paths Create structured onboarding and continuous learning journeys that guide your new hires from day one to their first deal.
- Content Management Organize all your sales collateral in a central portal so your reps always find the most up-to-date materials.
HowdyGo Features
- Browser Extension Capture. Capture your software interface directly from your browser to create pixel-perfect interactive replicas of your product.
- No-Code Editor. Add tooltips, modals, and hotspots to your demo using a simple drag-and-drop interface—no developer help required.
- HTML-Based Demos. Create lightweight, responsive demos that load instantly and look sharp on any screen size or device.
- Engagement Analytics. Track viewer behavior to see who is watching your demos and which specific steps are driving the most engagement.
- Lead Capture Forms. Gate your demos with custom forms to collect contact information directly within the interactive product experience.
- Custom Branding. Apply your own colors, logos, and fonts to ensure your product tours match your company's brand identity perfectly.
Pricing Comparison
Brainshark Pricing
HowdyGo Pricing
- 5 active demos
- Unlimited views
- Basic analytics
- Standard branding
- Email support
- Everything in Starter, plus:
- Unlimited active demos
- Advanced engagement analytics
- Custom domain hosting
- Remove HowdyGo branding
- Priority support
Pros & Cons
Brainshark
Pros
- Excellent tools for creating interactive training content quickly
- Strong integration with Salesforce for tracking performance
- Effective video coaching features for remote team feedback
- Detailed analytics provide clear visibility into rep readiness
- User-friendly interface for reps consuming content on mobile
Cons
- Reporting interface can feel complex for new administrators
- Initial setup requires significant time for content migration
- Pricing is high compared to basic LMS tools
- Occasional lag when uploading large video files
HowdyGo
Pros
- Extremely fast setup with the browser extension
- Interactive elements feel like a real product
- Affordable entry point compared to enterprise competitors
- Clean and intuitive user interface for creators
Cons
- Limited advanced branching logic in lower tiers
- No forever-free plan for small startups
- Fewer native CRM integrations than enterprise platforms