Imperva
Imperva provides comprehensive cybersecurity solutions that protect your data and all paths to it by securing applications, APIs, and databases across multi-cloud and on-premises environments.
Incognia
Incognia is a location-based identity platform providing invisible multi-factor authentication and fraud prevention for mobile applications to secure user accounts and digital transactions without friction.
Quick Comparison
| Feature | Imperva | Incognia |
|---|---|---|
| Website | imperva.com | incognia.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2002 | 2020 |
| Headquarters | San Mateo, USA | Palo Alto, USA |
Overview
Imperva
Imperva helps you protect your critical digital assets by securing your applications, APIs, and data wherever they reside. You can defend against sophisticated DDoS attacks, bot networks, and supply chain threats while ensuring your web applications remain available and performant. The platform provides deep visibility into how your data is accessed, helping you identify risks and stop potential breaches before they cause damage.
You can manage security across complex hybrid and multi-cloud environments from a single interface. Whether you are protecting a small set of customer-facing apps or massive global databases, the software automates threat detection and compliance reporting. This allows your security team to focus on high-priority tasks while the system handles the heavy lifting of blocking malicious traffic and monitoring data integrity.
Incognia
Incognia provides a location-first approach to identity verification and fraud prevention for mobile apps. By mapping the unique behavior of a device's location, you can distinguish between legitimate users and fraudsters without requiring manual input. This allows you to verify identities silently in the background, ensuring that your users enjoy a smooth experience while staying protected from account takeovers and fake account creations.
You can use the platform to secure high-risk moments like logins, payments, and sensitive data changes. It works by creating a private 'location fingerprint' for each user, which is significantly harder to spoof than traditional GPS data. This helps you reduce reliance on clunky SMS codes or passwords, lowering your friction while increasing your overall security posture across the entire user journey.
Overview
Imperva Features
- Web Application Firewall Block malicious traffic and protect your web applications from the OWASP Top 10 threats without slowing down legitimate users.
- DDoS Protection Ensure your website stays online during massive attacks with automated mitigation that triggers in seconds to keep services running.
- API Security Automatically discover and protect your hidden APIs to prevent data leakage and ensure only authorized users can access your endpoints.
- Advanced Bot Management Identify and block malicious bots that scrape your data or take over accounts while allowing helpful search engine bots through.
- Data Activity Monitoring Track every action taken within your databases so you can spot suspicious behavior and meet strict regulatory compliance requirements.
- Runtime Protection Secure your applications from the inside out by detecting and blocking attacks at the execution level within the application itself.
Incognia Features
- Location Fingerprinting. Create a unique identity for every user based on their precise location behavior to detect spoofing and GPS manipulation.
- Invisible MFA. Authenticate your users silently in the background without requiring SMS codes, passwords, or manual biometric scans.
- Account Takeover Protection. Detect when a login attempt comes from an unrecognized location or suspicious device to prevent unauthorized account access.
- New Account Fraud Detection. Identify professional fraudsters and bot farms during registration by spotting suspicious location patterns and device integrity issues.
- Trusted Device Intelligence. Recognize your returning customers instantly by verifying their device and location history to reduce unnecessary security friction.
- Address Verification. Verify a user's home address automatically using real-time location data instead of relying on easily forged utility bills.
Pricing Comparison
Imperva Pricing
Incognia Pricing
Pros & Cons
Imperva
Pros
- Highly effective at mitigating complex DDoS attacks
- Detailed reporting makes compliance audits much easier
- Intuitive management console for multi-cloud environments
- Excellent visibility into API and bot traffic
- Reliable global network ensures low latency
Cons
- Initial configuration can be complex for beginners
- Premium features require a significant financial investment
- Technical support response times can vary occasionally
Incognia
Pros
- Reduces user friction by eliminating manual authentication steps
- Highly resistant to GPS spoofing and proxy tools
- Easy to integrate via lightweight mobile SDKs
- Privacy-focused design masks sensitive user identity data
- Significantly lowers costs associated with SMS OTPs
Cons
- Requires users to grant location permissions to work
- Limited effectiveness for web-only applications without SDKs
- No public pricing makes initial budgeting difficult