Indiegogo
Indiegogo is a global crowdfunding platform that helps you launch innovative products and fund creative projects through community-backed campaigns and early-access marketplace sales to bring new ideas to life.
Zeffy
Zeffy is a 100% free fundraising platform for nonprofits that covers all transaction fees through voluntary contributions from donors to ensure every dollar goes directly to your mission.
Quick Comparison
| Feature | Indiegogo | Zeffy |
|---|---|---|
| Website | indiegogo.com | zeffy.com |
| Pricing Model | Freemium | Free |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2016 |
| Headquarters | San Francisco, USA | Montreal, Canada |
Overview
Indiegogo
Indiegogo is a versatile crowdfunding platform designed to help you bring your creative ideas and physical products to market. Whether you are an entrepreneur launching a new tech gadget or an artist seeking funding for a film, you can create highly customizable campaign pages to share your story and attract backers from around the world. The platform supports both fixed and flexible funding models, giving you the choice to keep what you raise or only receive funds if you hit your target.
You can manage your entire product lifecycle from initial concept through the InDemand program, which allows you to continue accepting pre-orders even after your initial campaign ends. It serves everyone from solo inventors to established companies looking to test market demand. By using their integrated shipping and fulfillment tools, you can streamline the transition from a successful campaign to a sustainable business while maintaining direct communication with your community of supporters.
Zeffy
Zeffy is a specialized fundraising platform designed exclusively for nonprofits who want to keep 100% of their donations. Instead of charging platform fees or taking a cut of credit card transactions, the system relies on voluntary tips from donors. You can manage everything from simple donation forms and peer-to-peer campaigns to complex event ticketing and lottery management without worrying about hidden costs or monthly subscriptions.
You can easily track your donor database, automate tax receipts, and sell memberships or merchandise through a single dashboard. It solves the common problem of losing 3-5% of every gift to processing fees, making it an ideal choice for small to mid-sized charities, schools, and community groups looking to maximize their impact. The platform is accessible to any registered nonprofit in North America looking for a transparent, zero-cost financial solution.
Overview
Indiegogo Features
- Flexible Funding Choose to keep the funds you raise even if you don't hit your goal so you can still move your project forward.
- InDemand Program Continue accepting pre-orders and raising money after your initial campaign ends to maintain your sales momentum.
- Pre-launch Pages Build an email list and generate excitement for your project before you officially launch to ensure a strong start.
- Expert Directory Connect with vetted partners for manufacturing, marketing, and design to help you navigate the complexities of product development.
- Global Reach Accept contributions from backers in over 200 countries and territories to expand your project's potential audience.
- Campaign Analytics Track your funding progress and referral traffic in real-time to optimize your marketing efforts and boost conversions.
Zeffy Features
- Custom Donation Forms. Create branded, mobile-responsive donation forms that you can embed on your website or share via direct links.
- Event Ticketing. Sell tickets for galas or workshops and check in guests using a built-in QR code scanner on your phone.
- Peer-to-Peer Campaigns. Empower your supporters to launch their own fundraising pages and reach new donor networks on your behalf.
- Automated Tax Receipts. Save hours of admin work by automatically sending customizable, brand-compliant tax receipts to your donors instantly.
- Membership Management. Launch and manage recurring membership programs with automated renewals and dedicated member communication tools.
- E-commerce Shop. Sell branded merchandise or physical goods through a simple online store integrated directly into your fundraising dashboard.
Pricing Comparison
Indiegogo Pricing
- No upfront setup fees
- Access to global audience
- Flexible or Fixed funding
- Direct payment integration
- Basic campaign analytics
- 5% flat platform fee
- Third-party processing fees
- InDemand transition access
- Marketing tool integration
- Customer support access
Zeffy Pricing
- Unlimited donation forms
- Zero transaction fees
- Peer-to-peer fundraising
- Event & ticket management
- Automated tax receipting
- Donor management (CRM)
- Everything in Free, plus:
- Optional donor tipping
- No cost to the nonprofit
- Transparent checkout
- Full platform access
- Standard support
Pros & Cons
Indiegogo
Pros
- Flexible funding options allow you to keep partial raises
- InDemand feature extends the life of your fundraising
- Intuitive page builder makes campaign setup very simple
- Strong community of early adopters looking for innovation
Cons
- Platform fees and processing costs add up quickly
- Limited organic traffic requires heavy external marketing
- Strict verification process can delay your initial launch
Zeffy
Pros
- Completely eliminates credit card and platform fees
- Extremely simple setup process for non-technical users
- Automatic tax receipting saves significant administrative time
- Responsive customer support team for nonprofit needs
Cons
- Donor tipping prompt can occasionally confuse supporters
- Limited advanced customization for complex reporting needs
- Currently restricted to registered North American nonprofits