Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Influencity
Influencity is an all-in-one influencer marketing platform that helps you find, analyze, and manage creators across Instagram, TikTok, and YouTube to scale your brand campaigns effectively.
Quick Comparison
| Feature | Drip | Influencity |
|---|---|---|
| Website | drip.com | influencity.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $168/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | Minneapolis, USA | Madrid, Spain |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Influencity
Influencity is a comprehensive stack for managing your influencer marketing workflows from a single dashboard. You can search through a massive database of over 170 million influencers using precise filters like location, interests, and audience demographics. This helps you move past surface-level metrics and identify creators who truly align with your brand values and target market.
The platform allows you to analyze deep audience insights, manage your relationships through a dedicated CRM, and track campaign performance in real-time. You can organize your entire workflow—from initial outreach to final reporting—without switching between spreadsheets and social apps. It is designed to scale with your needs, whether you are running a one-off local campaign or managing global ambassador programs.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Influencity Features
- Influencer Discovery. Search over 170 million profiles using 20+ filters to find the perfect creators for your specific niche.
- Audience Analysis. Verify follower authenticity and analyze demographics to ensure your message reaches real people who care.
- Influencer CRM. Keep all your creator contacts, notes, and past performance data organized in a private, searchable database.
- Campaign Management. Coordinate multiple campaigns simultaneously and track every deliverable from a visual, easy-to-use interface.
- Real-time Reporting. Generate automated reports that show your ROI, reach, and engagement metrics the moment they happen.
- Lookalike Modeling. Find new creators similar to your best-performing influencers to expand your reach with proven profiles.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Influencity Pricing
- 5,000 monthly results
- 10 monthly reports
- Unlimited influencer searches
- Basic audience analysis
- Influencer CRM access
- Email support
- Everything in Basic, plus:
- 10,000 monthly results
- 25 monthly reports
- Advanced audience filters
- Campaign management tools
- Full data exports
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Influencity
Pros
- Massive database covers almost every niche imaginable
- Extremely detailed audience demographics and fake follower detection
- Intuitive interface makes complex data easy to understand
- Saves significant time compared to manual Instagram searching
- Flexible 'build your own' pricing options available
Cons
- Higher starting price point than some entry-level tools
- Learning curve for mastering advanced search filters
- Occasional delays in data refreshing for smaller profiles