Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
Influencity
Influencity is an all-in-one influencer marketing platform that helps you find, analyze, and manage creators across Instagram, TikTok, and YouTube to scale your brand campaigns effectively.
Quick Comparison
| Feature | Gleam | Influencity |
|---|---|---|
| Website | gleam.io | influencity.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $168/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2014 |
| Headquarters | Melbourne, Australia | Madrid, Spain |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
Influencity
Influencity is a comprehensive stack for managing your influencer marketing workflows from a single dashboard. You can search through a massive database of over 170 million influencers using precise filters like location, interests, and audience demographics. This helps you move past surface-level metrics and identify creators who truly align with your brand values and target market.
The platform allows you to analyze deep audience insights, manage your relationships through a dedicated CRM, and track campaign performance in real-time. You can organize your entire workflow—from initial outreach to final reporting—without switching between spreadsheets and social apps. It is designed to scale with your needs, whether you are running a one-off local campaign or managing global ambassador programs.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
Influencity Features
- Influencer Discovery. Search over 170 million profiles using 20+ filters to find the perfect creators for your specific niche.
- Audience Analysis. Verify follower authenticity and analyze demographics to ensure your message reaches real people who care.
- Influencer CRM. Keep all your creator contacts, notes, and past performance data organized in a private, searchable database.
- Campaign Management. Coordinate multiple campaigns simultaneously and track every deliverable from a visual, easy-to-use interface.
- Real-time Reporting. Generate automated reports that show your ROI, reach, and engagement metrics the moment they happen.
- Lookalike Modeling. Find new creators similar to your best-performing influencers to expand your reach with proven profiles.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
Influencity Pricing
- 5,000 monthly results
- 10 monthly reports
- Unlimited influencer searches
- Basic audience analysis
- Influencer CRM access
- Email support
- Everything in Basic, plus:
- 10,000 monthly results
- 25 monthly reports
- Advanced audience filters
- Campaign management tools
- Full data exports
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
Influencity
Pros
- Massive database covers almost every niche imaginable
- Extremely detailed audience demographics and fake follower detection
- Intuitive interface makes complex data easy to understand
- Saves significant time compared to manual Instagram searching
- Flexible 'build your own' pricing options available
Cons
- Higher starting price point than some entry-level tools
- Learning curve for mastering advanced search filters
- Occasional delays in data refreshing for smaller profiles