Influencity
Influencity is an all-in-one influencer marketing platform that helps you find, analyze, and manage creators across Instagram, TikTok, and YouTube to scale your brand campaigns effectively.
Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Quick Comparison
| Feature | Influencity | Postalytics |
|---|---|---|
| Website | influencity.com | postalytics.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $168/month | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2017 |
| Headquarters | Madrid, Spain | Rockland, USA |
Overview
Influencity
Influencity is a comprehensive stack for managing your influencer marketing workflows from a single dashboard. You can search through a massive database of over 170 million influencers using precise filters like location, interests, and audience demographics. This helps you move past surface-level metrics and identify creators who truly align with your brand values and target market.
The platform allows you to analyze deep audience insights, manage your relationships through a dedicated CRM, and track campaign performance in real-time. You can organize your entire workflow—from initial outreach to final reporting—without switching between spreadsheets and social apps. It is designed to scale with your needs, whether you are running a one-off local campaign or managing global ambassador programs.
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Overview
Influencity Features
- Influencer Discovery Search over 170 million profiles using 20+ filters to find the perfect creators for your specific niche.
- Audience Analysis Verify follower authenticity and analyze demographics to ensure your message reaches real people who care.
- Influencer CRM Keep all your creator contacts, notes, and past performance data organized in a private, searchable database.
- Campaign Management Coordinate multiple campaigns simultaneously and track every deliverable from a visual, easy-to-use interface.
- Real-time Reporting Generate automated reports that show your ROI, reach, and engagement metrics the moment they happen.
- Lookalike Modeling Find new creators similar to your best-performing influencers to expand your reach with proven profiles.
Postalytics Features
- Direct Mail Editor. Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers. Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking. Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes. Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations. Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology. Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Pricing Comparison
Influencity Pricing
- 5,000 monthly results
- 10 monthly reports
- Unlimited influencer searches
- Basic audience analysis
- Influencer CRM access
- Email support
- Everything in Basic, plus:
- 10,000 monthly results
- 25 monthly reports
- Advanced audience filters
- Campaign management tools
- Full data exports
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Pros & Cons
Influencity
Pros
- Massive database covers almost every niche imaginable
- Extremely detailed audience demographics and fake follower detection
- Intuitive interface makes complex data easy to understand
- Saves significant time compared to manual Instagram searching
- Flexible 'build your own' pricing options available
Cons
- Higher starting price point than some entry-level tools
- Learning curve for mastering advanced search filters
- Occasional delays in data refreshing for smaller profiles
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic