Influencity
Influencity is an all-in-one influencer marketing platform that helps you find, analyze, and manage creators across Instagram, TikTok, and YouTube to scale your brand campaigns effectively.
PostPilot
PostPilot is a direct mail marketing automation platform that allows ecommerce brands to send personalized postcards and catalogs as easily as sending an email to increase customer retention.
Quick Comparison
| Feature | Influencity | PostPilot |
|---|---|---|
| Website | influencity.com | postpilot.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $168/month | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2018 |
| Headquarters | Madrid, Spain | Spartanburg, USA |
Overview
Influencity
Influencity is a comprehensive stack for managing your influencer marketing workflows from a single dashboard. You can search through a massive database of over 170 million influencers using precise filters like location, interests, and audience demographics. This helps you move past surface-level metrics and identify creators who truly align with your brand values and target market.
The platform allows you to analyze deep audience insights, manage your relationships through a dedicated CRM, and track campaign performance in real-time. You can organize your entire workflow—from initial outreach to final reporting—without switching between spreadsheets and social apps. It is designed to scale with your needs, whether you are running a one-off local campaign or managing global ambassador programs.
PostPilot
PostPilot is a direct mail automation platform built specifically for ecommerce brands that want to reach customers physically. You can create, launch, and track postcard or catalog campaigns directly from your dashboard, treating direct mail with the same speed and data-driven precision as your email marketing. By connecting your store, you can trigger physical mail based on real-time customer behavior like abandoned carts or second-purchase reminders.
You can design your own mailers using a simple drag-and-drop editor or lean on their professional design services to handle the creative work for you. The platform eliminates the traditional headaches of direct mail like minimum order quantities and long lead times. It helps you cut through the digital noise of crowded inboxes by landing a tangible, personalized message directly in your customers' mailboxes to drive higher lifetime value.
Overview
Influencity Features
- Influencer Discovery Search over 170 million profiles using 20+ filters to find the perfect creators for your specific niche.
- Audience Analysis Verify follower authenticity and analyze demographics to ensure your message reaches real people who care.
- Influencer CRM Keep all your creator contacts, notes, and past performance data organized in a private, searchable database.
- Campaign Management Coordinate multiple campaigns simultaneously and track every deliverable from a visual, easy-to-use interface.
- Real-time Reporting Generate automated reports that show your ROI, reach, and engagement metrics the moment they happen.
- Lookalike Modeling Find new creators similar to your best-performing influencers to expand your reach with proven profiles.
PostPilot Features
- Behavioral Triggers. Automatically send postcards when customers abandon a cart, make a first purchase, or reach a specific spending milestone.
- Drag-and-Drop Editor. Create beautiful, branded postcards and catalogs in minutes using an intuitive design interface built for non-designers.
- Real-Time Tracking. Monitor your campaign performance with automatic ROI tracking that matches mail deliveries to actual store purchases.
- Smart Segmenting. Target specific customer groups by filtering your audience based on purchase history, location, or total lifetime value.
- Concierge Design. Access professional designers who create custom, high-converting mailer layouts for your brand at no extra cost.
- No Minimums. Send a single postcard or thousands at once without worrying about the restrictive minimums of traditional print shops.
Pricing Comparison
Influencity Pricing
- 5,000 monthly results
- 10 monthly reports
- Unlimited influencer searches
- Basic audience analysis
- Influencer CRM access
- Email support
- Everything in Basic, plus:
- 10,000 monthly results
- 25 monthly reports
- Advanced audience filters
- Campaign management tools
- Full data exports
PostPilot Pricing
- No monthly fee
- Standard postcard pricing
- Basic segmenting tools
- Self-service design editor
- Email support
- Everything in Free, plus:
- Lower per-piece mailing rates
- Automated lifecycle campaigns
- Concierge design services
- Advanced ROI reporting
- Priority support
Pros & Cons
Influencity
Pros
- Massive database covers almost every niche imaginable
- Extremely detailed audience demographics and fake follower detection
- Intuitive interface makes complex data easy to understand
- Saves significant time compared to manual Instagram searching
- Flexible 'build your own' pricing options available
Cons
- Higher starting price point than some entry-level tools
- Learning curve for mastering advanced search filters
- Occasional delays in data refreshing for smaller profiles
PostPilot
Pros
- Seamless integration with Shopify and Klaviyo
- High-quality print and card stock
- Excellent concierge design team support
- Easy to track actual ROI from mailings
- No minimum order requirements for campaigns
Cons
- Monthly subscription fees are relatively high
- International shipping options are more limited
- Learning curve for complex segment logic