Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
InkDesk
InkDesk is a specialized influencer marketing platform that helps you discover, manage, and track high-performing creators to scale your brand through data-driven social media campaigns.
Quick Comparison
| Feature | Gleam | InkDesk |
|---|---|---|
| Website | gleam.io | inkdesk.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2017 |
| Headquarters | Melbourne, Australia | London, United Kingdom |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
InkDesk
InkDesk is a dedicated influencer marketing platform designed to help you streamline the entire creator lifecycle from discovery to final reporting. Instead of manually searching through social media, you can access a vetted database of influencers and filter them based on audience demographics, engagement rates, and niche relevance. This ensures you partner with creators who actually resonate with your target market.
You can manage all your communications, contracts, and content approvals within a single dashboard to keep your campaigns organized. The platform also provides real-time tracking for your campaign performance, allowing you to see exactly which creators are driving the most value for your spend. It is built primarily for mid-market brands and digital agencies that need to scale their influencer efforts without increasing their administrative overhead.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
InkDesk Features
- Influencer Discovery. Search through a massive database of vetted creators using advanced filters to find the perfect match for your brand.
- Audience Insights. Analyze deep demographic data and follower authenticity to ensure you are reaching real people, not bots.
- Campaign Management. Organize your entire workflow by tracking statuses, deadlines, and deliverables for multiple influencers in one central location.
- Relationship CRM. Maintain a history of your interactions and notes for every creator to build stronger long-term partnerships.
- Performance Analytics. Monitor your ROI with real-time data on clicks, conversions, and engagement across all your active social campaigns.
- Content Approval. Review and approve creator content before it goes live to ensure every post stays perfectly on-brand.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
InkDesk Pricing
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
InkDesk
Pros
- Highly accurate influencer data and audience verification
- Streamlined interface makes managing multiple campaigns easy
- Excellent for tracking specific conversion goals
- Saves significant time on creator discovery and vetting
Cons
- Lack of transparent public pricing tiers
- May be over-powered for very small businesses
- Requires a demo for initial platform access