Asana
Asana is a versatile project management software that helps teams coordinate work, track progress, and manage complex workflows through visual boards, automated tasks, and integrated communication tools.
Insightly
Insightly is a modern customer relationship management platform that combines sales tracking, marketing automation, and project management into a single solution to help you align teams and grow revenue.
Quick Comparison
| Feature | Asana | Insightly |
|---|---|---|
| Website | asana.com | insight.ly |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2009 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Asana
Asana helps you coordinate everything from daily tasks to strategic initiatives in one centralized place. You can organize your work into shared projects as lists, boards, or timelines, ensuring everyone knows what needs to get done and by when. It eliminates the confusion of scattered spreadsheets and endless email threads by keeping all task details, attachments, and discussions linked directly to the work itself.
You can easily track project health with real-time dashboards and automate routine manual work like triaging tasks or moving dates. Whether you are managing a small creative team or a massive global operation, the platform scales to meet your needs with robust security features and hundreds of integrations. It simplifies complex processes so you can focus on high-impact work rather than managing the work itself.
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from lead to delivery. Unlike basic CRMs that stop once a deal closes, you can convert won opportunities directly into projects. This ensures your post-sales teams have all the context they need to satisfy customers without manual data re-entry or messy handoffs.
You can track complex relationships between contacts, organizations, and emails using a flexible linking system. The platform scales with your business, offering specialized modules for marketing automation and customer service. It is particularly effective for growing mid-sized teams in professional services, manufacturing, and technology who need to bridge the gap between sales and execution.
Overview
Asana Features
- Multiple Work Views Switch between lists, Kanban boards, calendars, and Gantt-style timelines to visualize your project progress exactly how you prefer.
- Workflow Builder Create automated processes to coordinate your team and keep work flowing across departments without manual handoffs or constant check-ins.
- Custom Templates Save time by turning your most successful project plans into reusable templates so you never have to start from scratch.
- Real-time Reporting Build custom dashboards to see exactly how projects are performing and identify potential bottlenecks before they delay your launch.
- Workload Management View your team's capacity in real-time to ensure no one is over-worked and every project has the resources it needs.
- Goal Tracking Connect your daily tasks to high-level company goals so you always understand how your work contributes to the bigger picture.
Insightly Features
- Relationship Linking. Map complex connections between contacts, companies, and projects to see exactly how your business network interacts.
- Lead Management. Capture and route leads automatically to the right sales rep so you never miss a follow-up opportunity.
- Workflow Automation. Create custom multi-step processes that trigger emails and update records automatically to save your team hours of manual work.
- Integrated Project Management. Convert won deals into projects instantly to track milestones and deliverables without leaving your CRM environment.
- Email Tracking. Send bulk emails and track opens or clicks in real-time so you know exactly when to reach out.
- Custom Reporting. Build visual dashboards and scheduled reports to monitor your team's performance and forecast future revenue accurately.
Pricing Comparison
Asana Pricing
- Unlimited tasks and projects
- Unlimited messages and activity log
- Unlimited file storage (100MB per file)
- Collaborate with up to 10 teammates
- List, Board, and Calendar views
- 100+ free integrations
- Everything in Personal, plus:
- Timeline and Gantt views
- Workflow Builder and 250 automations
- Project dashboards and reporting
- Advanced search and reporting
- Forms and Task Templates
- Unlimited guests
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Contact management
- Project management basics
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and assignment
- Batch email templates
- Calendar and contact sync
- Mobile app access
Pros & Cons
Asana
Pros
- Highly flexible interface adapts to many different workflows
- Excellent mobile app for managing tasks on the go
- Clean, modern design that teams actually enjoy using
- Powerful automation rules save hours of manual work
- Extensive integration library connects with almost any tool
Cons
- Steep learning curve for more advanced project features
- Pricing can become expensive for very large teams
- Cannot assign a single task to multiple people
- Notification system requires careful tuning to avoid clutter
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly flexible custom fields and record linking
- Intuitive interface that is easy to navigate
- Strong integration with Google Workspace and Outlook
- Reliable mobile app for managing tasks remotely
Cons
- Customer support can be slow on lower tiers
- Reporting tools have a slight learning curve
- Pricing increases significantly for advanced automation features