Brevo
Brevo is an all-in-one marketing and CRM platform that helps you manage email campaigns, SMS marketing, and customer relationships through a unified suite of automated communication tools.
Insightly
Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.
Quick Comparison
| Feature | Brevo | Insightly |
|---|---|---|
| Website | brevo.com | insightly.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | Paris, France | San Francisco, USA |
Overview
Brevo
Brevo, formerly known as Sendinblue, is a comprehensive communication platform designed to help you grow your business through meaningful customer connections. You can manage your entire marketing funnel from a single interface, combining email marketing, SMS, and WhatsApp campaigns with a robust sales CRM. It eliminates the need for multiple disconnected tools by centralizing your customer data and communication history in one place.
The platform is built for businesses of all sizes, from solo entrepreneurs to large enterprises, across industries like e-commerce, professional services, and retail. You can automate repetitive tasks, track your sales pipeline, and engage with customers in real-time using the integrated chat feature. Because the pricing is based on email volume rather than the number of contacts, you can grow your database without worrying about rising costs.
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.
The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.
Overview
Brevo Features
- Email Marketing Design professional newsletters with a drag-and-drop editor and send them to your entire list with high deliverability.
- Marketing Automation Save time by setting up automated triggers for welcome sequences, abandoned carts, and birthday messages based on user behavior.
- Sales CRM Track your entire sales process and manage your pipeline visually to ensure no lead falls through the cracks.
- Transactional Emails Send password resets, order confirmations, and shipping updates reliably through a dedicated SMTP relay service.
- Multi-Channel Messaging Reach your customers exactly where they are by sending SMS messages and WhatsApp campaigns directly from your dashboard.
- Real-time Chat Install a chat widget on your website to answer customer questions instantly and convert visitors into buyers.
Insightly Features
- Relationship Linking. Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
- Lead Routing. Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
- Workflow Automation. Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
- Integrated Project Management. Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
- Email Tracking. Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
- Custom Dashboards. Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.
Pricing Comparison
Brevo Pricing
- Unlimited contacts
- 300 emails per day
- Customizable email templates
- Drag-and-drop editor
- Transactional emails
- WhatsApp campaigns
- Everything in Free, plus:
- From 20k emails per month
- No daily sending limit
- No Brevo logo
- Basic reporting and analytics
- Email support
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Lead and contact management
- Project management tools
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and routing
- Email templates and tracking
- Batch email scheduling
- Mobile app business card scanner
Pros & Cons
Brevo
Pros
- Unlimited contact storage on all plans
- Very affordable entry point for small lists
- Robust automation features even on lower tiers
- Excellent deliverability for transactional emails
- Clean and user-friendly interface
Cons
- Daily sending limit on free plan
- Landing page builder only on higher tiers
- Customer support can be slow on weekends
- Limited advanced reporting in basic plans
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly customizable fields and page layouts for specific needs
- Intuitive interface that is easy for new teams to adopt
- Strong mobile app for managing deals on the road
Cons
- Customer support response times can be slow on lower tiers
- Reporting tools have a slight learning curve for beginners
- Email marketing features require a separate add-on subscription