Instantly
Instantly is an automated cold email outreach platform that helps you scale your lead generation through unlimited email accounts, automated warmups, and a searchable B2B contact database.
Sender
Sender is an affordable email marketing platform that helps you create professional newsletters and automated workflows with a drag-and-drop editor to grow your audience and boost sales.
Quick Comparison
| Feature | Instantly | Sender |
|---|---|---|
| Website | instantly.ai | sender.net |
| Pricing Model | Subscription | Freemium |
| Starting Price | $37/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2012 |
| Headquarters | New York, USA | Vilnius, Lithuania |
Overview
Instantly
Instantly helps you scale your cold email outreach without worrying about deliverability or account limits. Instead of paying per email address, you can connect unlimited sender accounts to a single subscription, allowing you to distribute your volume and keep your primary domain safe. You can automate the entire process from lead sourcing to personalized sequences and follow-ups.
The platform solves the common headache of emails landing in spam by providing automated account warmup and smart deliverability features. You can manage all your replies in a centralized Unibox, ensuring you never miss a lead. Whether you are a solo founder or a large lead generation agency, the system provides the infrastructure to send thousands of personalized emails daily while maintaining a human touch.
Sender
Sender is an all-in-one marketing platform designed to help you grow your business through email and SMS. You can build professional newsletters in minutes using a simple drag-and-drop editor and a library of pre-made templates. It simplifies the technical side of marketing so you can focus on crafting messages that resonate with your subscribers and drive conversions.
You can also set up automated workflows to engage your customers at the right moment, such as welcome sequences or abandoned cart reminders. The platform is built for small to medium-sized businesses and e-commerce stores that need high deliverability and advanced features without the high price tag of enterprise tools. It scales with you, offering a generous free plan for those just starting out.
Overview
Instantly Features
- Unlimited Email Accounts Connect as many sender accounts as you need without paying extra per seat so you can scale your volume safely.
- Automated Email Warmup Improve your sender reputation automatically by joining a network of real accounts that interact with your emails to prevent spam.
- B2B Lead Finder Access a database of over 160 million verified contacts to find your ideal customers and add them directly to your campaigns.
- Centralized Unibox Manage every reply from every connected email account in one single dashboard so you can respond to leads faster.
- Campaign Personalization Use dynamic variables and AI-driven attributes to make every automated email feel like a personal message written just for the recipient.
- Advanced Analytics Track your open rates, click rates, and reply rates across all campaigns to see exactly what is driving your sales.
Sender Features
- Drag-and-Drop Editor. Create stunning, mobile-responsive emails in minutes by dragging elements exactly where you want them on the page.
- Marketing Automation. Set up automated email and SMS sequences that trigger based on your subscribers' actions and behaviors.
- Smart Segmentation. Group your subscribers based on their interests and purchase history to send highly personalized and relevant content.
- High Deliverability. Ensure your messages land in the primary inbox rather than the spam folder with optimized infrastructure.
- Popups and Forms. Grow your email list quickly by adding customizable signup forms and exit-intent popups to your website.
- Real-time Analytics. Track opens, clicks, and revenue in real-time so you can see exactly which campaigns are performing best.
Pricing Comparison
Instantly Pricing
- Unlimited sending accounts
- Unlimited email warmup
- Up to 5,000 emails per month
- Up to 1,000 active leads
- Advanced multi-step campaigns
- Everything in Growth, plus:
- Up to 100,000 emails per month
- Up to 25,000 active leads
- Premium support
- Advanced sequence options
- Unibox for centralized replies
Sender Pricing
- Up to 2,500 subscribers
- 15,000 emails per month
- All features included
- Email automation
- Desktop push notifications
- Everything in Free, plus:
- Up to 30,000 emails per month
- SMS & MMS marketing
- Multi-user access
- Remove Sender branding
- Priority support
Pros & Cons
Instantly
Pros
- Unlimited email accounts provide massive cost savings
- Automated warmup significantly improves inbox placement rates
- Centralized Unibox makes managing multiple accounts easy
- Interface is clean and very easy to navigate
- Lead finder database is integrated directly into the workflow
Cons
- Lead database credits can be expensive to replenish
- Learning curve for setting up custom tracking domains
- Customer support response times can vary during peaks
Sender
Pros
- Extremely generous free plan for small lists
- Very easy to use for beginners
- Excellent email deliverability rates for the price
- Responsive and helpful customer support team
Cons
- Template library is smaller than some competitors
- Advanced reporting could be more detailed
- Limited native integrations with niche software