Interakt Review: Automate 80% of Customer Queries for Faster Support

Lost in WhatsApp message chaos again?

If you’re here, you might be juggling endless customer messages, manual responses, and scattered team efforts—all on your main WhatsApp account.

It hits home when customer queries keep slipping through the cracks, and you’re left scrambling to fix missed sales or dropped support requests.

That’s exactly where Interakt steps in—bringing all your WhatsApp conversations, marketing, sales, and automation into one place, so you can stop firefighting and actually grow. After running in-depth tests and digging into how the platform works for e-commerce, D2C, and other growing businesses, I found some unique advantages—and a few important caveats—you’ll want to know.

In this review, I’ll break down how Interakt turns overwhelming chats into organized, automated sales and support, so you can finally focus on results instead of chasing replies.

So, in this Interakt review, you’ll see detailed feature breakdowns, pricing analysis, pros, cons, and how it stacks up against top alternatives—everything you need to make an informed decision.

You’ll walk away with honest insights on the features you need to drive real WhatsApp engagement and finally simplify customer conversations.

Let’s get started.

Interakt Overview

Interakt, a Jio Haptik product based in Mumbai, launched back in 2020. From what I’ve seen, their mission is refreshingly clear: helping online and D2C brands drive measurable growth using WhatsApp.

They specifically target SMBs and growing e-commerce businesses that find enterprise platforms overly complicated and expensive. I believe their real strength is enabling conversational commerce, turning simple customer chats into a powerful and direct revenue stream for your entire business.

As a key product within the Jio Haptik ecosystem, they have significant strategic backing. You will see through this Interakt review how this has consistently fueled powerful, commerce-first feature updates that you can actually use.

Unlike developer-centric tools or broad omnichannel platforms, Interakt remains focused. Their key value comes from an incredibly user-friendly, commerce-centric design that your marketing and support teams can master quickly without needing constant IT intervention.

Today, they work with thousands of ambitious D2C brands, online retailers, and service providers who need a unified system to manage every single customer sales and support conversation efficiently and effectively.

Right now, their entire strategic priority is solidifying WhatsApp as a complete, end-to-end business engine. This approach perfectly aligns with the market’s shift towards instant, personalized shopping experiences inside apps customers already use.

Now let’s examine their core capabilities.

Interakt Features

Struggling to manage customer conversations across WhatsApp?

Interakt features are designed to turn WhatsApp into a powerful engagement and sales channel. Here are the five main Interakt features that can transform your customer interactions.

1. WhatsApp CRM and Shared Team Inbox

Overwhelmed by too many customer inquiries?

A single point of contact can quickly become a bottleneck, leading to slow response times. This frustrates customers and overworks your team.

Interakt’s Shared Team Inbox lets multiple agents handle conversations from one number, improving response times. From my testing, assigning chats and using quick replies really streamlines support, ensuring no message goes unanswered. This feature gives your team a cohesive support experience.

This means you can efficiently manage high volumes of inquiries, ensuring every customer gets prompt attention.

2. WhatsApp Marketing Automation and Campaigns

Is reaching your audience personally a challenge?

Generic email blasts often get lost, failing to capture attention. This can result in low engagement and missed sales opportunities.

Interakt enables personalized WhatsApp marketing campaigns with advanced triggers and rich media templates. What I found impressive is how you can send automated messages for cart abandonment, driving conversions directly. This feature helps you connect with customers where they’re most engaged.

So you can send targeted offers and reminders, directly influencing purchasing decisions and boosting sales.

3. AI-Powered Chatbots and Automated Workflows

Tired of answering the same questions repeatedly?

Handling routine queries manually consumes valuable agent time, preventing focus on complex issues. This leads to slow support and agent burnout.

Interakt offers AI-powered chatbots and automated workflows to manage FAQs and qualify leads 24/7. Here’s where Interakt shines: its chatbots can guide users through structured tasks using WhatsApp Flows, freeing up your team. This feature provides instant responses to common queries.

This means your agents can focus on critical support, while customers get immediate answers to their everyday questions.

4. WhatsApp Commerce and Catalog Building

Is selling products directly on WhatsApp a dream?

Fragmented sales channels force customers to leave the chat to browse products. This adds friction to the buying journey, reducing conversions.

Interakt lets you build and share product catalogs natively within WhatsApp, enabling direct purchases. I appreciate how customers can browse and buy without leaving the chat, simplifying the entire process. This feature integrates the buying journey seamlessly into conversations.

So you can showcase products directly in a chat, making it incredibly easy for customers to discover and purchase.

5. Analytics and Reporting

Struggling to track your WhatsApp campaign performance?

Without clear data, optimizing your marketing and support efforts becomes guesswork. This makes it hard to see what’s working and what’s not.

Interakt provides analytics to track campaign performance, message delivery, and customer behavior. From my evaluation, monitoring open and click-through rates helps immensely in understanding audience engagement. This feature provides insights to refine your WhatsApp strategy.

This means you can make data-driven decisions, optimizing your messages and campaigns for better results and conversions.

These Interakt features work together to create a robust WhatsApp engagement platform that enables personalized communication and streamlines sales for your business.

Interakt Pricing

Worried about hidden costs?

Interakt pricing offers transparent tiered plans for its WhatsApp Business API solution, making it easier for you to budget while scaling your customer engagement.

Plan	Price & Features
Free Trial	14-day free trial • Access to core platform features • No credit card required • Live demo available
Starter Plan	₹919/month (billed quarterly) or $58/quarter • Shared Team Inbox • Unlimited Team Members • Chat Automation (Welcome/OOF) • 1,000 free user-initiated conversations
Growth Plan	₹2,499/month (billed monthly) or $135/quarter • All Starter features • WhatsApp Flow • Automated Workflows • Integration of up to 3 apps
Advanced Plan	₹3,499/month (billed monthly) or $174/quarter • All Growth features • Unlimited external app integrations • Automated chat routing • Agent performance statistics
Enterprise Plan	Custom pricing – contact sales • Personalized solutions • Enhanced features for heavy chat volume • Dedicated support • Increased message speeds

1. Value Assessment

Solid value for your investment.

What I found regarding Interakt’s pricing is how their tiered approach offers clear progression, ensuring you pay for what you need as your business grows. The inclusion of free conversations in lower tiers helps manage initial budget outlays, and you get key features for scaling.

This means your monthly costs stay predictable, allowing you to easily scale up as your conversation volume increases.

2. Trial/Demo Options

Try before you buy.

Interakt provides a 14-day free trial that requires no credit card, letting you test out crucial features like the shared inbox and automation. What truly helps is that a live demo is also available, allowing you to explore capabilities with guided assistance and see how it fits your operations.

This helps you evaluate the platform’s value proposition thoroughly before committing to any of the paid pricing plans.

3. Plan Comparison

Choose your perfect fit.

The Starter plan is great for small teams, while the Growth and Advanced plans add critical automation and integration capabilities. What’s important to note is how Enterprise tiers offer custom solutions for high-volume needs, balancing features with your specific scale requirements.

This helps you align Interakt pricing with your actual usage and strategic goals, optimizing your budget spend effectively.

My Take: Interakt’s pricing model is well-suited for D2C brands and SMBs, offering clear upgrade paths and good value, though conversation markups are a factor to consider.

The overall Interakt pricing reflects transparent, scalable solutions for growing businesses.

Interakt Reviews

What do customers really think?

To give you a clear picture, I’ve analyzed numerous Interakt reviews from actual users, compiling their experiences to help you understand the software’s real-world performance.

1. Overall User Satisfaction

User sentiment is generally positive.

From my review analysis, Interakt users typically express high satisfaction, especially those new to WhatsApp marketing. What impressed me is how its simplicity makes WhatsApp marketing accessible, enabling businesses to quickly set up and manage campaigns.

This suggests you can expect a relatively smooth entry into WhatsApp engagement.

2. Common Praise Points

Ease of use stands out consistently.

Users frequently praise Interakt’s clean and intuitive interface, making complex WhatsApp marketing easy to navigate. From my review analysis, its comprehensive WhatsApp solution streamlines communication, offering an all-in-one platform for CRM, campaigns, and automation.

This means you’ll find it easy to manage your WhatsApp interactions efficiently.

3. Frequent Complaints

Pricing and feature limitations frustrate some.

What I found in user feedback is that additional markup charges on WhatsApp conversations can significantly increase costs. Review-wise, limited advanced automation in lower tiers forces many to upgrade for essential features, a common pain point for users.

These issues are worth considering, especially if your budget is tight or needs are complex.

Overall, Interakt reviews reflect a positive sentiment, particularly regarding ease of use, though pricing structure and advanced features are common areas for improvement.

Best Interakt Alternatives

Which Interakt alternative fits your needs?

The best Interakt alternatives include several strong options, each better suited for different business situations, priorities, and budget considerations. My goal here is to help you navigate these choices.

1. Wati

Prioritizing ease of use and visual chatbot building?

Wati often excels if you prioritize an intuitive user interface, especially for quickly building chatbots without deep technical skills. From my competitive analysis, Wati provides a very user-friendly visual chatbot builder as a strong alternative for growing businesses.

Choose Wati when an intuitive UI and comprehensive integrations for growth are more important than Interakt’s deep e-commerce focus.

2. Gupshup

Do you have dedicated technical resources?

Gupshup makes more sense if your business has technical teams and requires highly customizable, enterprise-level APIs for complex, omnichannel communication needs. What I found comparing options is that Gupshup offers powerful, developer-centric APIs for extensive customization across various channels, unlike Interakt’s more out-of-the-box approach.

Consider this alternative if you need high-level customization and a robust, scalable communication platform.

3. Yellow.ai

Need highly sophisticated AI-powered chatbots?

Yellow.ai is your go-to if your primary need is advanced AI-powered chatbots with Natural Language Understanding for human-like conversations. From my analysis, Yellow.ai excels in advanced AI chatbot capabilities, offering more complex interactions than Interakt’s straightforward automation, though its pricing is typically custom and higher.

Choose Yellow.ai for sophisticated AI interactions and a broader omnichannel strategy beyond WhatsApp.

4. Zoko

Seeking a super simple, plug-and-play WhatsApp solution?

Zoko shines if you prioritize an extremely easy setup and a unified dashboard for all your WhatsApp business management, especially for D2C sales. Alternative-wise, Zoko focuses on direct WhatsApp sales and simplicity, offering a “plug-and-play” experience without Interakt’s potentially deeper analytical tiers.

Choose Zoko when quick setup, a unified sales-focused dashboard, and direct WhatsApp conversions are your top priorities.

The best Interakt alternatives truly depend on your specific business requirements and strategic priorities for customer engagement.

Interakt Setup

How complex is Interakt’s setup really?

The Interakt setup, like any WhatsApp Business API solution, requires careful planning for successful deployment and adoption. This Interakt review breaks down what you’ll actually face.

1. Setup Complexity & Timeline

Expect some nuanced challenges, not a total breeze.

Interakt simplifies WhatsApp API onboarding, but the underlying API itself can present issues like authentication errors or message delivery failures. From my implementation analysis, assisted onboarding helps mitigate initial technical hurdles, though careful planning is still vital for a smooth rollout.

You’ll need to account for potential API-related troubleshooting, even with Interakt’s simplified approach and support.

2. Technical Requirements & Integration

Your IT team will have some specific tasks.

Interakt is web-based with mobile apps, requiring standard browser access and device compatibility. What I found about deployment is that integrating with existing CRMs or e-commerce platforms like Shopify can be challenging if data formats don’t match or systems are outdated.

Plan for compatibility checks and data mapping to ensure seamless integration with your current business software and workflows.

3. Training & Change Management

User adoption requires clear internal communication.

While Interakt is user-friendly, teams new to WhatsApp marketing will need training to leverage advanced features like automation and analytics. From my analysis, successful change management ensures agents use shared inboxes effectively for collaboration and consistent customer interactions.

Invest in focused training sessions and clear guidelines to ensure your team maximizes Interakt’s capabilities and adopts new workflows smoothly.

4. Support & Success Factors

Vendor support can vary depending on your plan.

Interakt’s support is primarily via email in basic plans, which might delay resolution for complex issues, though higher tiers offer hand-held onboarding. From my implementation analysis, dedicated setup support significantly accelerates deployment, especially for businesses with high conversational volumes or specific integration needs.

Consider your required level of vendor assistance when selecting a plan, as proactive support can be a critical factor for successful implementation.

Overall, Interakt setup is approachable for most businesses, but successful implementation hinges on thoughtful preparation and managing integration complexities.

Bottom Line

Interakt Review: Final Verdict?

My Interakt review provides a comprehensive assessment to help you decide if this WhatsApp Business API solution aligns with your communication, sales, and support goals for 2025.

1. Who This Works Best For

D2C brands and SMBs seeking WhatsApp power.

Interakt is ideal for Small to Medium-sized Businesses (SMBs) and D2C brands that want to leverage WhatsApp as a primary channel for sales, marketing, and support. What I found about target users is that e-commerce businesses benefit most from its native CRM and order management features.

You’ll find success if your priority is scalable, personalized customer engagement and driving conversions directly on WhatsApp.

2. Overall Strengths

User-friendliness simplifies complex WhatsApp engagement.

The software succeeds by offering an intuitive interface, comprehensive WhatsApp CRM, and robust marketing automation for e-commerce. From my comprehensive analysis, its shared team inbox streamlines customer support and helps manage high chat volumes efficiently, boosting your team’s productivity.

These strengths allow your business to scale customer conversations and drive sales effectively without extensive technical expertise.

3. Key Limitations

Advanced automation and analytics can feel basic.

While Interakt simplifies WhatsApp, some users report limited advanced automation and less granular analytics in lower tiers. Based on this review, pricing with additional markup on conversations can lead to escalating costs as your volume grows, impacting your overall budget.

I’d say these limitations are important considerations, especially if your business requires deep customization or very transparent pricing.

4. Final Recommendation

Interakt comes with a strong recommendation.

You should choose this software if you’re an SMB or D2C brand seeking an accessible, all-in-one WhatsApp solution for engagement. From my analysis, this platform streamlines WhatsApp marketing and support, making it a reliable choice for your customer interactions, especially in e-commerce.

My confidence level is high for businesses prioritizing ease of use and WhatsApp-centric communication strategies.

This Interakt review clearly highlights strong value for WhatsApp-centric businesses, offering robust features for managing customer interactions and driving sales directly through the platform.