Kangaroo Rewards
Kangaroo Rewards is a loyalty marketing platform that helps you attract, retain, and engage customers through automated rewards, personalized offers, and multi-channel marketing tools to grow your business.
Viral Loops
Viral Loops is a referral marketing software that helps you build and launch viral giveaways, waitlists, and ambassador programs to grow your customer base through word-of-mouth automation.
Quick Comparison
| Feature | Kangaroo Rewards | Viral Loops |
|---|---|---|
| Website | kangaroorewards.com | viralloops.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/month | $49/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | Montreal, Canada | London, UK |
Overview
Kangaroo Rewards
Kangaroo Rewards is a flexible loyalty platform designed to help you build lasting relationships with your customers. You can create custom rewards programs that work across your physical store, e-commerce site, and mobile app, ensuring a unified experience. The software allows you to reward customers for various actions beyond just purchases, such as social media shares, referrals, and birthday milestones.
You can also launch targeted marketing campaigns using built-in SMS and email tools to drive repeat traffic. By collecting detailed customer data and purchase history, you gain the insights needed to personalize offers and segment your audience effectively. It is built for small to mid-sized retailers and service providers who want to increase customer lifetime value without complex technical requirements.
Viral Loops
Viral Loops is a referral marketing platform that helps you turn your existing customers into your most effective growth channel. Instead of relying solely on expensive ads, you can build custom referral programs, pre-launch waitlists, and viral giveaways that encourage people to share your brand with their network. You can choose from various templates inspired by successful companies like Dropbox and Airbnb to get your campaign running in minutes.
The platform handles the heavy lifting of tracking referrals, distributing rewards, and preventing fraud automatically. You can integrate it directly into your website or use hosted landing pages to capture leads. Whether you are launching a new newsletter, scaling an e-commerce store, or building a SaaS waitlist, you can manage every aspect of your viral growth from a single, intuitive dashboard.
Overview
Kangaroo Rewards Features
- Omnichannel Loyalty Connect your point-of-sale and e-commerce store so your customers can earn and redeem rewards wherever they shop.
- Automated Marketing Send personalized SMS and email triggers based on customer behavior to win back lost shoppers automatically.
- Custom Mobile App Launch your own branded app to send push notifications and keep your loyalty program in your customers' pockets.
- Referral Program Turn your best customers into brand advocates by rewarding them for bringing their friends and family to your business.
- Tiered Rewards Create multiple membership levels to gamify the shopping experience and encourage higher spending from your top-tier customers.
- Customer Segmentation Group your audience by spending habits or interests to send highly relevant offers that increase conversion rates.
Viral Loops Features
- Pre-made Templates. Launch campaigns quickly using proven frameworks inspired by referral giants like Milestone, Newsletter, and eCommerce programs.
- Viral Waitlists. Build hype for your upcoming product launch by letting users climb a leaderboard when they refer their friends.
- Reward Management. Automate the delivery of digital rewards, coupon codes, or physical prizes once your advocates hit specific referral milestones.
- Customizable Widgets. Embed referral triggers and sharing widgets directly into your website or app without writing complex code.
- Fraud Detection. Protect your campaign integrity with automated systems that identify and block fake referrals and suspicious email addresses.
- Performance Analytics. Track your viral coefficient and see exactly which channels are driving the most successful referrals in real-time.
Pricing Comparison
Kangaroo Rewards Pricing
- Rewards & Referral program
- Digital gift cards
- Basic marketing automation
- Customer profiles & history
- Standard POS integrations
- Everything in Ultimate, plus:
- Advanced marketing automation
- SMS marketing capabilities
- Customer segmentation
- Tiered loyalty levels
Viral Loops Pricing
- Up to 1,000 participants
- Unlimited campaigns
- Viral Loops branding
- Standard templates
- Email support
- Everything in Start-up, plus:
- Up to 3,000 participants
- Remove Viral Loops branding
- Custom CSS for widgets
- Advanced fraud protection
- Priority support
Pros & Cons
Kangaroo Rewards
Pros
- Extensive integration list with popular POS systems
- Highly customizable rewards and point-earning rules
- User-friendly interface for both staff and customers
- Strong customer support and onboarding assistance
Cons
- Initial setup can be time-consuming for beginners
- SMS marketing costs can add up quickly
- Reporting tools may feel basic for enterprise needs
Viral Loops
Pros
- Template-based setup saves hours of development time
- Clean user interface is easy for non-technical users
- Integrates easily with popular website builders and ESPs
- Responsive customer support helps resolve setup issues quickly
Cons
- Participant limits can lead to sudden price jumps
- Limited customization options on the entry-level plan
- Analytics can feel basic for high-volume enterprise users