Kajabi
Kajabi is an all-in-one business platform that provides creators and entrepreneurs with the integrated tools needed to create, market, and sell digital products, online courses, and coaching programs.
Kartra
Kartra is an all-in-one marketing platform that provides you with integrated tools for building websites, managing email campaigns, hosting videos, and running automated sales funnels to grow your business.
Quick Comparison
| Feature | Kajabi | Kartra |
|---|---|---|
| Website | kajabi.com | kartra.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $69/month | $119/month |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2018 |
| Headquarters | Irvine, USA | Tustin, USA |
Overview
Kajabi
Kajabi is a comprehensive platform designed to help you turn your knowledge into a profitable online business. Instead of duct-taping different tools together, you get everything you need in one place—from website hosting and course creation to email marketing and funnel building. You can build professional online courses, launch private podcasts, and manage high-ticket coaching programs without touching a single line of code.
The platform simplifies your entire workflow by connecting your content directly to your marketing and sales tools. You can track your customer journey from the first click to the final sale using built-in analytics and automated marketing pipelines. Whether you are a solo creator starting your first project or an established entrepreneur scaling a digital empire, you can manage your entire operation from a single dashboard.
Kartra
Kartra is an all-in-one platform designed to replace a dozen different marketing tools by bringing your entire online business into one ecosystem. You can build high-converting landing pages, manage your customer database, and launch complex automated email sequences without needing to stitch together multiple third-party plugins. It simplifies your tech stack by hosting your videos, managing your affiliate programs, and processing payments all under one roof.
You can create membership sites to sell your expertise or use the built-in helpdesk to support your customers. Because every tool is natively integrated, your data flows perfectly between your pages, emails, and checkout forms. This allows you to track your entire customer journey from the first click to the final sale, giving you clear insights into what is actually driving your revenue.
Overview
Kajabi Features
- Product Builder Create online courses, coaching programs, and membership sites quickly using professional templates and a simple drag-and-drop editor.
- Marketing Pipelines Build automated sales funnels that connect your landing pages, email sequences, and checkouts to convert more visitors into customers.
- Email Marketing Send beautiful, automated email campaigns to your audience using visual builders and integrated segmentation based on customer behavior.
- Website Builder Design a fully integrated website for your brand with customizable themes that look great on both desktop and mobile devices.
- Mobile App Give your customers one-click access to your content through a native mobile app that increases engagement and course completion rates.
- Payments and Checkouts Accept payments globally with integrated Stripe and PayPal support, featuring one-step checkouts and customizable upsells to increase revenue.
Kartra Features
- Drag-and-Drop Page Builder. Create professional websites and high-converting landing pages using a library of over 500 pre-designed, mobile-responsive templates.
- Advanced Funnel Mapping. Visualize and build automated sales journeys that trigger specific actions based on how your leads interact with your content.
- Integrated Checkout. Sell products and services with optimized checkout forms that include one-click upsells, downsells, and automated sales tax calculations.
- Membership Site Builder. Launch and manage secure membership portals to deliver your courses or premium content with tiered access levels for your students.
- Behavioral Adaptive Marketing. Personalize your visitors' experience by showing different content or offers based on their previous actions and interests.
- Native Video Hosting. Host your marketing videos directly in the platform and trigger automations when viewers reach specific timestamps or finish watching.
- Automated Lead Tagging. Organize your audience automatically by assigning tags based on their behavior so you can send highly targeted follow-up messages.
- Built-in Helpdesk. Provide excellent customer support with a ticketing system and live chat that links directly to your customers' purchase history.
Pricing Comparison
Kajabi Pricing
- 1 Product
- 1 Funnel
- 250 Contacts
- 50 Active Customers
- 1 Admin User
- Kajabi University access
- 3 Products
- 3 Funnels
- 10,000 Contacts
- 1,000 Active Customers
- 1 Website
- 1 Admin User
Kartra Pricing
- Up to 2,500 leads
- 1 custom domain
- Connect 1 integration
- Host 50 videos
- Sell 20 products
- Build 2 membership sites
- Everything in Starter, plus:
- Up to 12,500 leads
- 3 custom domains
- Unlimited videos
- Unlimited products
- Unlimited membership sites
- Advanced automation features
Pros & Cons
Kajabi
Pros
- Eliminates the need for multiple separate software subscriptions
- Zero transaction fees on all your product sales
- Excellent customer support available via 24/7 live chat
- Professional website templates require no design or coding skills
Cons
- Higher starting price point than basic course platforms
- Learning curve due to the vast number of features
- Limited flexibility for highly advanced custom coding needs
Kartra
Pros
- Eliminates the need for multiple expensive third-party subscriptions
- Native integrations ensure data flows accurately between all tools
- Powerful automation engine handles complex marketing sequences easily
- Pre-built campaign templates allow for very fast deployment
- All-in-one nature simplifies billing and technical support
Cons
- Steep learning curve due to the sheer number of features
- Page builder can feel slower than dedicated alternatives
- Email deliverability requires careful setup and monitoring
- Higher starting price point compared to single-purpose tools