Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Kit
Kit is an email marketing platform designed for creators to help you grow your audience, automate your marketing workflows, and sell digital products through a simple, intuitive interface.
Quick Comparison
| Feature | Drip | Kit |
|---|---|---|
| Website | drip.com | kit.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $39/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | Minneapolis, USA | Boise, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Kit
Kit, formerly known as ConvertKit, is an email marketing platform built specifically for professional creators like authors, podcasters, and coaches. You can build your audience from scratch using customizable landing pages and opt-in forms that integrate directly with your website. The platform focuses on simplicity, allowing you to manage your subscribers through a single list with tags and segments rather than messy multiple lists.
You can automate your entire marketing funnel using a visual automation builder that triggers emails based on subscriber actions. Whether you are sending a weekly newsletter or launching a complex product sequence, the interface stays out of your way so you can focus on writing. You can also sell digital products and subscriptions directly through the platform, making it a complete toolkit for turning your creative work into a full-time business.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Kit Features
- Visual Automations. Build powerful, automated marketing funnels by connecting events, conditions, and actions in a simple visual map.
- Creator Network. Grow your audience faster by partnering with other creators to recommend each other's newsletters automatically.
- Landing Page Builder. Create professional landing pages in minutes using beautiful templates to capture emails even without a website.
- Email Designer. Write clean, personal-looking emails that land in inboxes and feel like a 1-to-1 conversation with your fans.
- Subscriber Tagging. Organize your audience with tags and segments based on their interests so you always send relevant content.
- Commerce Tools. Sell digital downloads, newsletters, and coaching sessions directly to your subscribers with built-in payment processing.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Kit Pricing
- Up to 1,000 subscribers
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Everything in Free, plus:
- Visual automation builders
- Automated email sequences
- Third-party integrations
- One additional team member
- Live chat and email support
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Kit
Pros
- Extremely intuitive visual automation builder
- High deliverability rates for text-based emails
- Tag-based system is more flexible than lists
- Creator Network provides excellent organic growth
- Clean interface focuses on writing and content
Cons
- Limited visual customization for email templates
- Higher price point than some basic competitors
- Reporting features can feel basic for enterprises