Kount
Kount provides an automated fraud prevention platform that uses identity verification and machine learning to protect your digital interactions, reduce chargebacks, and ensure secure customer journeys across all channels.
Shufti Pro
Shufti Pro provides automated identity verification and KYC solutions to help you onboard legitimate customers while preventing fraud and ensuring global regulatory compliance.
Quick Comparison
| Feature | Kount | Shufti Pro |
|---|---|---|
| Website | kount.com | shuftipro.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2017 |
| Headquarters | Boise, USA | London, UK |
Overview
Kount
Kount, an Equifax company, offers a comprehensive solution to protect your digital business from sophisticated fraud and account takeover. You can stop manual reviews and reduce chargebacks by using their AI-driven Identity Trust Global Network, which analyzes billions of data points in real-time. The platform helps you distinguish between legitimate customers and bad actors instantly, allowing you to provide a frictionless checkout experience while maintaining high security standards.
You can manage the entire customer lifecycle, from account creation and login to payment and dispute management. Whether you are a small merchant or a global enterprise, the software provides the tools to automate decision-making and customize risk thresholds based on your specific business needs. By integrating Kount, you protect your revenue and brand reputation without slowing down your growth or frustrating your honest users.
Shufti Pro
Shufti Pro is an automated identity verification platform that helps you verify the identity of your customers in real-time. You can integrate its AI-powered tools into your onboarding process to scan government-issued IDs, perform facial recognition with liveness detection, and verify addresses. This allows you to confirm that your users are who they say they are within seconds, reducing manual review time and friction during sign-up.
The platform is designed for businesses of all sizes, from fintech startups to large enterprises, across 230+ countries and territories. You can use it to meet strict AML and KYC requirements while protecting your business from identity theft and account takeover attacks. It offers flexible integration options, including web and mobile SDKs, so you can maintain a consistent brand experience for your users.
Overview
Kount Features
- Identity Trust Global Network Access real-time data from billions of annual interactions to accurately identify trustworthy customers and block known fraudsters instantly.
- AI-Driven Decisioning Automate your fraud approvals and declines using advanced machine learning that adapts to new threats as they emerge.
- Account Takeover Protection Protect your users' accounts by detecting suspicious login behavior and credential stuffing attacks before they result in data breaches.
- Friendly Fraud Prevention Reduce your chargeback rates by identifying legitimate customers who mistakenly dispute transactions and providing evidence to win disputes.
- Custom Policy Engine Create and fine-tune your own risk rules and thresholds to match your specific industry requirements and risk tolerance.
- Case Management Tools Streamline your manual review process with a centralized dashboard that highlights the most critical data points for your team.
Shufti Pro Features
- ID Verification. Verify government-issued documents from over 230 countries using AI that detects tampered or forged IDs in seconds.
- Facial Biometrics. Match your user's live selfie against their ID photo with 3D liveness detection to prevent spoofing attacks.
- AML Screening. Screen your customers against 1,700+ global watchlists and PEP lists to ensure you stay compliant with international regulations.
- Address Verification. Confirm your user's physical location by automatically extracting data from utility bills, bank statements, and tax invoices.
- OCR Data Extraction. Extract text from documents automatically in over 150 languages to eliminate manual data entry for your team.
- Video KYC. Conduct live, recorded video interviews with customers for high-risk verifications that require a human touch.
Pricing Comparison
Kount Pricing
Shufti Pro Pricing
Pros & Cons
Kount
Pros
- Significantly reduces manual transaction reviews
- Real-time data analysis prevents checkout delays
- Highly customizable rules for specific industries
- Excellent reporting on fraud trends and patterns
Cons
- Initial setup requires technical integration effort
- Dashboard interface has a slight learning curve
- Pricing can be high for very small merchants
Shufti Pro
Pros
- Fast verification results typically delivered in under 30 seconds
- Extensive global coverage supporting thousands of ID types
- Easy integration with well-documented APIs and mobile SDKs
- Highly accurate AI reduces the need for manual reviews
Cons
- Custom pricing requires a sales call for specific quotes
- Dashboard interface can feel cluttered for new users
- Occasional delays in support response for lower-tier accounts