Lasso CRM Review: Unlock 30% More Conversions for Homebuilders

Juggling leads is draining your sales energy.

If you’re in new home sales, you’re probably tired of bouncing between spreadsheets and generic CRMs that don’t fit your real process.

The reality is, lost leads mean lost sales every week, which puts real pressure on your goals.

Lasso CRM was purpose-built for home builders and developers, offering you out-of-the-box lead management and follow-up tools tailored for your specific workflow—no messy customization required.

In this review, I’ll show you how Lasso CRM actually solves real follow-up issues, giving you back control and clarity over your sales pipeline.

You’ll find everything you need in this Lasso CRM review: feature deep-dives, pricing breakdowns, and real comparisons to alternatives, all from a software advisor’s perspective so you can stop wondering and start deciding.

By the end, you’ll know the features you need to finally work smarter with your sales data.

Let’s get started.

Lasso CRM Overview

Lasso CRM has been around since 2002, based in Vancouver. They’re purpose-built to help new home builders and real estate developers manage their unique sales process.

What really sets them apart is their dedicated focus on the new home construction industry. They aren’t a generalist tool; they serve builders and developers who find generic CRMs too cumbersome for their specific sales cycle.

Their 2018 acquisition by ECi Solutions was a smart move, giving them more resources for product development. We will explore the ongoing impact of this through this Lasso CRM review.

Unlike bigger platforms like Salesforce that require heavy customization, Lasso CRM is designed with workflows for new home builders already baked in. This specific focus feels like it was built by people who actually use this stuff.

I see them working with private home builders and large-scale community developers across North America. These are exactly the organizations managing a long buyer journey from first visit to final contract.

From my perspective, their strategy is laser-focused on the homebuyer’s journey. They prioritize sales process automation that addresses the unique challenges of selling pre-construction properties, a smart move in today’s market.

Now let’s examine their capabilities.

Lasso CRM Features

Struggling to manage new home sales leads effectively?

Lasso CRM features offer a specialized suite of tools for the new home industry, designed to streamline your sales and marketing efforts. Here are the five main Lasso CRM features that can transform your sales process.

1. Lead Management

Are leads constantly falling through the cracks?

Scattered prospect data and slow follow-ups can mean missed sales opportunities, creating frustration for your sales team.

Lasso’s Lead Management centralizes all prospect information from various sources, ensuring quick and efficient responses. From my testing, the segmentation tools help target specific lists, which is fantastic for tailoring follow-ups based on interests. This feature ensures you never miss a beat with potential buyers.

This means you can efficiently capture, organize, and nurture every lead, leading to improved conversion rates and less wasted effort.

2. Email Marketing & Automation

Tired of generic emails that don’t convert?

Manually sending personalized emails to hundreds of prospects is time-consuming and often lacks the impact needed to drive sales.

Lasso CRM allows you to create branded, targeted email campaigns and drip sequences that truly resonate. What I love about this approach is the drag-and-drop builder makes professional emails a breeze, and tracking metrics like open rates helps optimize every campaign. This feature helps you engage prospects effectively.

This means you can automate your communication, ensuring consistent brand messaging and nurturing leads with relevant, personalized content.

3. Sales Process Optimization & Automation

Does your sales process feel clunky and inefficient?

Without clear workflows and automated tasks, your sales team can get bogged down, slowing deal progression and increasing response times.

This feature offers customizable sales workflows aligned with new home selling cycles, including lead rotation and automated responses. Here’s what I found: it truly streamlines daily tasks like contact history and appointment scheduling, keeping your team focused. This is where Lasso CRM shines for efficiency.

The result is your team gains the tools to engage prospects at opportune times, tracking progress and eliminating bottlenecks for a smoother sales cycle.

4. Reporting & Analytics

Can’t get a clear picture of your sales performance?

Lack of real-time insights makes it hard to identify what’s working, leading to guesswork instead of data-driven decisions.

Lasso CRM provides comprehensive dashboards and reports for real-time insights into sales performance and buyer activity. From my evaluation, the visibility into lead conversion rates and team productivity is invaluable for making informed decisions. This feature helps you understand customer behaviors and preferences.

This means you can make data-driven decisions, optimize strategies, and personalize engagement based on a clear understanding of your sales pipeline.

5. Integrations

Are you tired of disconnected software systems?

Manually transferring data between your CRM and other essential business tools wastes time and often introduces frustrating errors.

Lasso CRM offers a general API and pre-built integrations with key industry systems like SAPPHIRE Build and Mark Systems. Through Zapier, Lasso connects with a wide range of popular applications, automating data transfer and streamlining workflows across your entire tech stack. This feature ensures seamless data flow.

This means you can connect Lasso CRM with your existing tools, automating data transfers and eliminating manual double-entry for a truly integrated operation.

You’ll appreciate how these Lasso CRM features work together to create a cohesive sales and marketing ecosystem designed specifically for the new home industry, making your team more productive.

Lasso CRM Pricing

Unclear pricing giving you headaches?

Lasso CRM pricing uses a tiered, per-user model that adapts to your business size, offering clear structures for small to large teams.

Plan	Price & Features
Small Business	Starts at $39/user/month (1-10 users) • Core Lead Management • Email Marketing & Automation (basic) • Standard Reporting • Essential Sales Process Tools
Medium Business	$29-$35/user/month (around 100 users) • Advanced Lead Segmentation • Full Email Marketing & Automation • Custom Sales Workflows • Enhanced Reporting & Analytics • Integrations (basic API access)
Large Enterprise	Around $25/user/month (1,000+ users) • Comprehensive Lead Nurturing • Advanced Automation & Campaigns • Scalable Sales Process Optimization • Real-time Dashboards • Extensive Integrations (pre-built & custom API)
Global Enterprise	Custom Pricing (contact sales) • Bespoke Solutions • Dedicated Support • Advanced Security • Custom Integrations • On-demand Consulting

1. Value Assessment

Great value for specialized CRM.

From my cost analysis, Lasso CRM delivers significant value by focusing specifically on the new home sales market, avoiding the need for costly customizations you’d encounter with generic CRMs. Their per-user pricing scales naturally as your team expands, ensuring you only pay for what you truly need.

This means your budget gets a specialized solution tailored to your industry without excessive overhead.

2. Trial/Demo Options

Evaluate before you commit.

What I found regarding Lasso CRM’s evaluation options is that they do not offer a free trial or a free version. However, they do provide comprehensive demo options that allow you to explore the platform’s features and functionality directly with their team.

This helps you understand the system’s capabilities and how it fits your specific sales process before making any financial commitment to their pricing.

3. Plan Comparison

Matching plans to your scale.

The pricing tiers show a clear reduction in per-user cost as your team grows, making it more cost-effective for larger organizations. What stood out is how implementation costs scale with your business size, from $1,000 for small teams to over $20,000 for large enterprises.

Budget-wise, this tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Lasso CRM’s pricing structure is designed to scale with your homebuilding business, offering specialized functionality that justifies the cost by reducing the need for expensive third-party tools.

The overall Lasso CRM pricing offers scalable value specifically for the real estate industry.

Lasso CRM Reviews

What do real customers actually think?

This section dives into Lasso CRM reviews, analyzing real user feedback to provide you with insights into what actual customers experience with the software, painting a balanced picture.

1. Overall User Satisfaction

Users seem genuinely pleased.

From my review analysis, Lasso CRM maintains a strong 4.8/5.0 rating on platforms like FeaturedCustomers, reflecting high user satisfaction. What impressed me about the user feedback is how the industry-specific design resonates deeply with new home sales teams, making it immediately relevant.

This suggests you can expect a tool that truly understands your niche needs.

2. Common Praise Points

Its industry fit is consistently praised.

Users repeatedly highlight Lasso’s tailored features for new home sales and its ease of use for managing leads and inventory. From customer feedback, “Lasso understands our business” is a recurring sentiment, emphasizing its intuitive design for builders and sales teams.

This means you’ll likely find it a vital tool for daily sales and marketing operations.

3. Frequent Complaints

Some functionalities could be more advanced.

While users appreciate the core features, some reviews mention that the system is “not super user friendly – takes getting used to” and “email marketing not advanced.” What stands out in feedback is how the learning curve for some functionalities requires initial effort, particularly for those expecting extensive automation.

These limitations seem more like minor inconveniences than significant deal-breakers for most users.

Overall, Lasso CRM reviews reveal strong user satisfaction driven by its niche focus, despite minor criticisms regarding advanced functionalities.

Best Lasso CRM Alternatives

Navigating the best CRM for your business?

The best Lasso CRM alternatives include several strong options, each better suited for different business situations, budgets, and specific use cases beyond new home sales.

1. HubSpot CRM

Need a broader marketing and sales suite?

HubSpot CRM is a strong alternative if your business needs comprehensive inbound marketing alongside sales, and you’re willing to customize for real estate. From my competitive analysis, HubSpot provides a robust, free entry point with extensive marketing automation, unlike Lasso’s specialized focus.

Choose HubSpot if your priority is general marketing and sales, with flexibility to adapt the CRM.

2. Salesforce CRM

Seeking extensive customization and scalability?

Salesforce CRM makes more sense for large, diverse sales operations needing highly customizable features and a vast app ecosystem. What I found comparing options is that Salesforce offers unmatched customizability and scalability, ideal if your sales go beyond just new home sales and you have ample resources.

Consider this alternative when you require a highly configurable CRM for a wide range of sales activities.

3. Zoho CRM

Budget a primary concern for your CRM needs?

Zoho CRM is a cost-effective alternative for small to medium businesses needing a general-purpose CRM that can be adapted. Alternative-wise, Zoho offers a comprehensive, affordable suite that includes marketing and support tools, unlike Lasso’s niche specialization.

Choose Zoho CRM if affordability is key and you need a versatile, adaptable solution.

4. BuilderTREND

Looking for integrated construction project management?

BuilderTREND is the better alternative if your primary need is comprehensive construction project management with integrated CRM features. From my analysis, BuilderTREND offers integrated project and financial management, while Lasso CRM focuses singularly on new home sales optimization.

Consider this option when your focus extends beyond CRM to full construction workflow management.

The best Lasso CRM alternatives depend on your business’s specific sales focus and budget, not just feature lists.

Lasso CRM Setup

Is Lasso CRM setup straightforward?

Implementing Lasso CRM is generally considered straightforward, focusing on rapid deployment. This Lasso CRM review section will help you understand the practicalities of getting it up and running.

1. Setup Complexity & Timeline

Don’t expect an instant “flip a switch” deployment.

Lasso CRM implementation typically ranges from $1,000 for small businesses to over $20,000 for larger enterprises, depending on customization. From my implementation analysis, complexity scales with your business size and needs, so plan accordingly rather than expecting quick wins without cost.

You’ll need to assess your specific customization and data migration needs upfront to set realistic timelines and budget for professional services.

2. Technical Requirements & Integration

Minimal technical hurdles, but planning is key.

As a cloud-based platform, Lasso CRM requires no specific hardware, just internet-connected devices accessible on desktop, mobile, and tablet. What I found about deployment is that technical requirements are minimal compared to on-premise solutions, easing your IT burden significantly.

Plan for seamless integration with existing tools and potentially utilize Lasso’s professional services for complex data management or custom reporting.

3. Training & Change Management

User adoption requires some initial effort.

While Lasso CRM is intuitive for new home sales, some users report it “takes getting used to,” suggesting a learning curve for your team. From my analysis, effective training prevents productivity dips as your sales and marketing teams transition to new workflows and fully leverage the platform.

Invest in Lasso’s webinars, videos, and guides, and designate internal champions to smooth the adoption process and maximize your team’s efficiency.

4. Support & Success Factors

Vendor support eases your implementation journey.

Lasso CRM’s support is generally well-regarded, with users reporting responsive assistance during setup and ongoing operations. From my implementation analysis, responsive support significantly accelerates troubleshooting and ensures you can leverage features effectively during your initial rollout.

Plan to utilize their support resources and professional services for specific needs like system integrations or bulk data management, enhancing your overall success.

Overall, Lasso CRM setup is manageable, but success hinges on proper planning and user commitment to leverage its specialized features.

Bottom Line

Is Lasso CRM the right fit for your business?

This Lasso CRM review offers a comprehensive look, helping you determine if its specialized features align with your unique new home sales and marketing needs.

1. Who This Works Best For

New home builders and real estate developers.

Lasso CRM shines for businesses managing multiple communities and seeking a CRM tailored specifically to the new home sales cycle. From my user analysis, companies focused on lead conversion in residential property sales will find its purpose-built tools incredibly effective for their specialized needs.

You’ll succeed if your business requires a CRM that truly understands the intricacies of the new home sales process.

2. Overall Strengths

Industry-specific focus is a clear winner.

The software excels through its tailored features for lead management, email marketing, and sales automation, all designed to streamline the unique new home sales process. From my comprehensive analysis, its ability to organize leads by neighborhood is particularly valuable for businesses with diverse developments, enhancing team efficiency and focus.

These strengths will directly lead to improved lead conversion rates and significant sales efficiency for your specific business.

3. Key Limitations

Email marketing features lack advanced automation.

While strong in lead management, some users find its email marketing capabilities less advanced, lacking the complex automation found in broader platforms. Based on this review, the system’s learning curve requires initial effort for some functionalities, meaning your team might need time to become fully proficient.

I’d say these limitations are manageable if lead nurturing is your primary focus, but problematic if you need sophisticated multi-channel automation.

4. Final Recommendation

Lasso CRM earns a strong recommendation for its niche.

You should choose this software if you’re a new home builder or real estate developer seeking a CRM designed specifically for your industry’s unique sales cycle. From my analysis, this solution is ideal for dedicated new home sales teams looking to optimize lead conversion and streamline their pipeline management efficiently.

My confidence level is high for its target audience but drops for businesses outside the new home sales sector.

This Lasso CRM review demonstrates strong value for the new home sales industry, emphasizing its specialized features as a key differentiator for the right user.