LeadsRx
LeadsRx is a marketing attribution software that provides impartial insights across digital, radio, and TV channels to help you optimize your ad spend and increase return on investment.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | LeadsRx | Northbeam |
|---|---|---|
| Website | leadsrx.com | northbeam.io |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2019 |
| Headquarters | Portland, USA | San Francisco, USA |
Overview
LeadsRx
LeadsRx helps you discover which marketing touchpoints actually drive conversions so you can stop wasting budget on underperforming ads. You can track the entire customer journey across digital channels, broadcast radio, and television using a single, impartial lens. By moving beyond simple last-click models, you gain a clear picture of how top-of-funnel awareness campaigns contribute to your bottom line.
The platform is designed for mid-to-large advertisers and agencies who manage complex, multi-channel campaigns. You can use its algorithmic attribution to automatically assign value to every interaction, from a podcast mention to a Google search. This data-driven approach allows you to reallocate your budget in real-time to the channels that deliver the highest lifetime value customers.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
LeadsRx Features
- Multi-Touch Attribution Track every touchpoint in the customer journey to see exactly how your marketing efforts work together to drive sales.
- Broadcast Attribution Measure the direct impact of your radio and TV commercials on website traffic and conversions using patented technology.
- Customer Journey Mapping Visualize the paths your customers take from their first interaction to the final purchase across all devices.
- Algorithmic Modeling Use data-driven models to automatically assign credit to marketing channels based on their actual contribution to conversions.
- Real-Time Dashboards Monitor your campaign performance as it happens so you can make immediate adjustments to your ad spend.
- Privacy-First Tracking Collect first-party data without relying on third-party cookies to ensure your tracking remains accurate and compliant.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
LeadsRx Pricing
Northbeam Pricing
Pros & Cons
LeadsRx
Pros
- Excellent tracking for traditional broadcast radio and TV
- Impartial data helps resolve credit disputes between agencies
- Easy to set up tracking pixels and scripts
- Responsive customer support team for technical implementation
Cons
- Higher price point targeted at enterprise budgets
- Interface can feel overwhelming for beginner marketers
- Requires significant data volume for best algorithmic results
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models