Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Leanplum
Leanplum is a mobile engagement platform that provides real-time data insights and multi-channel messaging tools to help you personalize customer journeys and increase app retention.
Quick Comparison
| Feature | Drip | Leanplum |
|---|---|---|
| Website | drip.com | leanplum.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $39/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | Minneapolis, USA | San Francisco, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Leanplum
Leanplum helps you transform your mobile app into a personalized growth engine by connecting real-time user data with multi-channel messaging. Instead of sending generic blasts, you can trigger relevant push notifications, in-app messages, and emails based on how your customers actually behave within your app. This data-driven approach allows you to build deeper relationships and drive higher lifetime value without needing a massive engineering team for every campaign update.
You can manage the entire customer lifecycle from a single interface, using sophisticated A/B testing to see exactly which messages drive conversions. The platform is built specifically for high-growth mobile brands that need to scale their engagement strategies across millions of users while maintaining a personal touch. By unifying your data and delivery, you eliminate the friction between understanding your audience and taking action to keep them coming back.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Leanplum Features
- Multi-Channel Messaging. Reach your audience through push notifications, in-app messages, App Inbox, and email from one centralized dashboard.
- Real-Time Data Orchestration. Trigger personalized campaigns instantly based on live user actions and behavioral data within your mobile application.
- Visual Journey Builder. Map out automated customer paths with a drag-and-drop interface to guide users from onboarding to conversion.
- Advanced A/B Testing. Test message content, delivery timing, and UI elements to identify exactly what resonates with your mobile audience.
- Dynamic Personalization. Insert user names, local weather, or recent purchase history into your messages to create highly relevant experiences.
- Predictive Intelligent Selection. Use automated algorithms to send messages at the specific time each individual user is most likely to engage.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Leanplum Pricing
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Leanplum
Pros
- Powerful A/B testing capabilities for mobile messaging
- Highly flexible segmentation based on real-time behavior
- Excellent support for complex multi-channel customer journeys
- Reliable delivery for high-volume push notification campaigns
Cons
- Significant learning curve for non-technical marketing users
- Initial technical implementation requires dedicated engineering resources
- Analytics reporting can feel complex for simple queries