Givebutter
Givebutter is an all-in-one fundraising platform that helps nonprofits raise money, manage donor data, and engage supporters through modern tools like Venmo, digital wallets, and peer-to-peer campaigns.
Litmus
Litmus is an email marketing platform that allows you to build, test, and analyze high-performing email campaigns across every device and client to ensure a perfect subscriber experience.
Quick Comparison
| Feature | Givebutter | Litmus |
|---|---|---|
| Website | givebutter.com | litmus.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $99/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2005 |
| Headquarters | Austin, USA | Boston, USA |
Overview
Givebutter
Givebutter is an all-in-one fundraising solution designed to help you raise more money with less effort. Instead of juggling multiple disconnected tools, you can manage your entire donor lifecycle—from initial outreach and ticket sales to secure payment processing and long-term donor retention—within a single, unified dashboard.
You can launch custom donation forms, peer-to-peer campaigns, and automated auction events in minutes. The platform is built for nonprofits of all sizes, offering modern payment options like Venmo and Apple Pay to meet donors where they are. It solves the problem of high software costs by offering a unique tip-based model, ensuring more of your hard-earned funds go directly toward your mission.
Litmus
Litmus provides you with a comprehensive environment to create, test, and analyze your email campaigns before they reach your subscribers' inboxes. You can catch broken links, missing images, or formatting issues across more than 100 different email clients and devices instantly. This ensures your brand looks professional every time you hit send, regardless of whether your customer is using an old version of Outlook or the latest iPhone.
The platform simplifies your entire production workflow by offering collaborative building tools and automated QA checklists. You can also track how your audience interacts with your emails through advanced analytics that go beyond simple open rates. Whether you are a solo marketer or part of a large enterprise agency, you can use these insights to refine your strategy and improve your return on investment.
Overview
Givebutter Features
- Modern Payment Options Boost your conversion rates by letting donors give via Venmo, PayPal, Apple Pay, and Google Pay instantly.
- Peer-to-Peer Campaigns Empower your supporters to create their own fundraising pages and spread your mission across their social networks.
- Built-in CRM Track every donor interaction and manage your contact database with automated profiles that update in real-time.
- Event & Ticket Management Sell tickets, manage guest lists, and check in attendees at the door using a built-in mobile scanning app.
- Auction Platform Run silent auctions with mobile bidding, automated outbid notifications, and instant checkout for winning participants.
- Marketing Automation Send personalized emails and text messages to your segments to keep your community engaged and informed.
Litmus Features
- Email Previews. View your email exactly as it appears across 100+ popular email clients and devices to ensure perfect rendering.
- Visual Editor. Build and edit your emails in real-time using a code editor or visual interface that syncs with your ESP.
- Spam Testing. Scan your emails against major spam filters to identify issues that might prevent your messages from reaching the inbox.
- Automated QA Checklist. Verify that all your links, images, and tracking codes work correctly before you send your campaign.
- Email Analytics. Discover which devices your subscribers use and how long they spend reading your emails with advanced engagement tracking.
- Proof and Collaboration. Streamline your review process by letting teammates leave comments and approvals directly on your email designs.
Pricing Comparison
Givebutter Pricing
- Unlimited users and admins
- All fundraising features included
- Full CRM access
- Email and SMS marketing tools
- Donors cover platform fees via tips
- Everything in Free, plus:
- Remove tip prompts from checkout
- 1% fee for donation forms
- 3% fee for events and tickets
- 5% fee for auctions
Litmus Pricing
- 1 user seat
- Email previews
- Litmus Builder
- Basic spam testing
- Email analytics
- Unlimited read-only users
- Everything in Basic, plus:
- Up to 5 user seats
- Editor integrations
- Advanced spam testing
- Litmus Proof collaboration
- CRM and ESP integrations
Pros & Cons
Givebutter
Pros
- Extremely fast setup process for new campaigns
- Modern checkout experience supports Venmo and digital wallets
- Consolidates CRM, marketing, and fundraising in one place
- Zero platform fees when using the tipping model
Cons
- Tipping prompts can sometimes confuse older donors
- Limited customization for advanced website embedding
- Reporting tools lack some deep enterprise-level analytics
Litmus
Pros
- Extensive range of email client previews
- Saves significant time on manual testing
- Integrates directly with popular email providers
- Detailed analytics on subscriber engagement levels
- User-friendly interface for non-technical team members
Cons
- High starting price for small businesses
- Occasional slow loading times for previews
- Limited features on the entry-level plan