Litmus
Litmus is an email marketing platform that allows you to build, test, and analyze high-performing email campaigns across dozens of popular email clients and devices to ensure perfect rendering.
Raisely
Raisely is an all-in-one fundraising platform that helps non-profits create custom donation pages, manage supporter relationships, and run peer-to-peer campaigns to grow their mission and impact.
Quick Comparison
| Feature | Litmus | Raisely |
|---|---|---|
| Website | litmus.io | raisely.com |
| Pricing Model | Subscription | Free |
| Starting Price | $99/month | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2016 |
| Headquarters | Boston, USA | Sydney, Australia |
Overview
Litmus
Litmus is an all-in-one email optimization platform designed to help you create flawless email experiences for every subscriber. You can build emails from scratch using a specialized code editor, or use visual tools to quickly assemble templates that work across all major platforms. The core strength lies in its automated testing, which lets you preview how your messages look in over 100 email clients and devices before you hit send.
Beyond just testing, you can use the platform to manage your entire email workflow, from collaborative reviews and approvals to advanced post-send analytics. It helps you identify broken links, missing alt text, and slow loading times that might hurt your engagement. Whether you are a solo marketer or part of a large enterprise team, the platform ensures your brand remains consistent and professional in every inbox.
Raisely
Raisely provides you with a versatile toolkit to build and manage your digital fundraising efforts from a single dashboard. You can design high-converting donation forms, launch complex peer-to-peer campaigns, and sell tickets for community events without needing a developer. The platform focuses on giving you full creative control over your brand while automating the administrative tasks that usually slow down non-profit growth.
You can manage your entire supporter journey using the built-in CRM and automated email sequences. Whether you are a small local charity or a large international organization, the platform scales to support your needs with no monthly subscription fees on their core plan. You only pay when you successfully raise money, making it a low-risk solution for growing your donor base.
Overview
Litmus Features
- Email Previews View your email exactly as it appears in 100+ email clients and devices to catch rendering issues instantly.
- Litmus Builder Write code and see live previews side-by-side, or use visual modules to build responsive emails faster.
- Spam Testing Scan your emails against major spam filters and blacklists to ensure your messages actually reach the inbox.
- Proof & Collaboration Share your email designs with stakeholders and collect centralized feedback directly on the preview to speed up approvals.
- Advanced Analytics Track how long subscribers spend reading your emails and which devices they use to better understand your audience.
- Link Monitoring Automatically verify that every link and image in your email works correctly so you never send a broken campaign.
Raisely Features
- Page Builder. Create stunning, mobile-responsive fundraising pages with a drag-and-drop editor that matches your organization's unique branding.
- Peer-to-Peer Hub. Empower your supporters to create their own profile pages and fundraise on your behalf with gamified leaderboards.
- Built-in CRM. Track every donor interaction and segment your audience based on giving history to send more targeted appeals.
- Automated Messaging. Set up personalized email and SMS journeys that trigger automatically when someone donates or signs up.
- Donation Forms. Embed secure, multi-currency forms on any site to accept credit cards, digital wallets, and regular monthly gifts.
- Ticketing & Events. Sell tickets for your gala or community walk and manage attendee lists directly within your fundraising dashboard.
Pricing Comparison
Litmus Pricing
- 1 user seat
- 1,000 email previews per month
- Unlimited Readability testing
- Basic spam testing
- Litmus Builder access
- Email community support
- Everything in Basic, plus:
- Up to 5 user seats
- 2,000 email previews per month
- Advanced spam testing
- Editor integrations (Slack, Trello)
- Litmus Proof collaboration tool
Raisely Pricing
- Unlimited fundraising campaigns
- Built-in CRM and email
- Peer-to-peer fundraising
- Custom domains and SSL
- No monthly subscription fee
- Donor-covered fees option
- Everything in Free, plus:
- Advanced API access
- Custom data migrations
- Priority technical support
- Dedicated account management
- Custom platform fee options
Pros & Cons
Litmus
Pros
- Extensive device coverage for accurate email previews
- Intuitive code editor with real-time visual updates
- Streamlined feedback process for team approvals
- Reliable spam testing improves overall deliverability
- Detailed engagement analytics beyond standard open rates
Cons
- Starting price is high for small businesses
- Preview counts can be consumed quickly
- Steep learning curve for non-technical users
Raisely
Pros
- No monthly subscription fees reduce financial risk
- Highly customizable design tools for brand consistency
- Excellent peer-to-peer functionality for community growth
- Responsive customer support team helps solve issues
- All-in-one system replaces multiple disconnected tools
Cons
- Learning curve for advanced CSS customizations
- Donor tip model may feel intrusive
- Limited native integrations compared to larger CRMs