ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help you create personalized customer journeys and scale your business growth effectively.
Livestorm
Livestorm is an all-in-one video engagement platform that enables you to manage webinars, virtual events, and online meetings directly from your browser to increase audience participation and lead generation.
Quick Comparison
| Feature | ActiveCampaign | Livestorm |
|---|---|---|
| Website | activecampaign.com | livestorm.co |
| Pricing Model | Freemium | |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2026 | 2016 |
| Headquarters | Chicago, USA | Paris, France |
Overview
ActiveCampaign
ActiveCampaign helps you move beyond basic email blasts by automating your entire customer experience. You can track every interaction a lead has with your brand and trigger personalized follow-ups based on their specific behavior. Whether you are sending a welcome series or managing a complex sales pipeline, the platform ensures you reach the right person with the right message at exactly the right time.
You can manage your contacts through a built-in CRM that updates automatically as leads engage with your marketing campaigns. This integration between marketing and sales helps you identify your most qualified leads and close deals faster. The platform is designed for growing businesses that need sophisticated automation without the technical overhead of enterprise-level systems, offering a scalable solution for your marketing and sales teams.
Livestorm
Livestorm is a browser-based video engagement platform designed to help you manage every stage of your webinars and virtual events. You can handle everything from creating registration pages and sending automated email reminders to hosting live sessions and analyzing post-event data without requiring your attendees to download any software.
The platform is built for marketing, sales, and HR teams who need to host professional live, on-demand, or automated sessions. You can boost engagement using interactive features like polls, Q&As, and upvoting, while the built-in analytics help you track registrant behavior and conversion rates to improve your future event performance.
Overview
ActiveCampaign Features
- Visual Automation Builder Create complex automated workflows with a drag-and-drop interface to send emails, update CRM records, and segment your contacts.
- Site Tracking See exactly what your contacts are doing on your website so you can trigger personalized follow-ups based on their interests.
- Integrated Sales CRM Automate your sales pipeline by moving deals between stages and notifying your team when it is time to follow up.
- Predictive Sending Use machine learning to send your emails at the specific time each individual contact is most likely to open them.
- Dynamic Content Change the text and images within your emails based on what you know about each subscriber for a truly personalized experience.
- Lead Scoring Assign points to your leads based on their engagement so your sales team can focus on the most promising opportunities.
Livestorm Features
- Browser-Based Hosting. Host and join meetings or webinars instantly from any web browser without requiring any software downloads or installations.
- Automated Webinars. Schedule pre-recorded videos to play at specific times so you can generate leads around the clock on autopilot.
- Custom Registration Pages. Build branded landing pages to collect attendee information and track where your registrations are coming from effortlessly.
- Interactive Engagement Tools. Keep your audience involved during live sessions with real-time polls, chat, and dedicated Q&A tabs with upvoting.
- Email Automation. Send automated, branded invitations and reminders to your contacts to ensure high attendance rates for every event.
- Detailed Event Analytics. Access comprehensive reports on attendee engagement, poll results, and source tracking to measure your event's true ROI.
Pricing Comparison
ActiveCampaign Pricing
Livestorm Pricing
- Up to 30 live attendees
- 20-minute maximum session duration
- Unlimited team members
- All standard engagement features
- On-demand and automated webinars
- Everything in Free, plus:
- Up to 100 live attendees
- 4-hour maximum session duration
- Standard support access
- HubSpot and Salesforce integrations
- Custom registration fields
Pros & Cons
ActiveCampaign
Pros
- Extremely powerful and flexible automation builder
- Excellent deliverability rates for email campaigns
- Seamless integration between marketing and CRM
- Detailed reporting on campaign performance
- Large library of pre-built automation recipes
Cons
- Steep learning curve for new users
- Pricing increases significantly as list grows
- Interface can feel slow with large datasets
- No forever-free plan available
Livestorm
Pros
- No download required for hosts or attendees
- Very intuitive and modern user interface
- Excellent automated email and reminder system
- High-quality video and audio stability
- Seamless integration with popular CRM tools
Cons
- Free plan has very short session limits
- Pricing jumps significantly for larger attendee counts
- Limited customization for the live room layout