Gong
Gong is a revenue intelligence platform that uses artificial intelligence to capture and analyze customer interactions across phone, email, and video to help your sales team close more deals.
Maptive
Maptive is a cloud-based mapping software that transforms your Excel spreadsheets and location data into customizable, interactive Google Maps to help you visualize geographic trends and optimize business territories.
Quick Comparison
| Feature | Gong | Maptive |
|---|---|---|
| Website | gong.io | maptive.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $250/month |
| FREE Trial | ✘ No free trial | ✓ 10 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2011 |
| Headquarters | Palo Alto, USA | Portland, USA |
Overview
Gong
Gong gives you total visibility into your customer interactions by automatically capturing and analyzing every call, meeting, and email. Instead of relying on manual CRM updates or hearsay, you get a clear picture of what is actually happening in your sales cycles. You can identify which behaviors lead to closed deals and replicate those winning patterns across your entire team to drive more predictable revenue.
The platform helps you manage your pipeline more effectively by flagging at-risk deals and highlighting where your attention is needed most. Whether you are a sales leader looking to coach your reps or a front-line seller trying to stay organized, you can use these AI-driven insights to improve your win rates and shorten sales cycles. It integrates directly with your existing tech stack to turn raw data into actionable coaching and strategic guidance.
Maptive
Maptive is a visual mapping platform that turns your raw location data into actionable insights. Instead of staring at complex spreadsheets, you can plot your customers, assets, or sales leads directly onto a high-performance Google Map. It allows you to identify geographic patterns, analyze market density, and share interactive maps with your team or the public in seconds.
You can use the software to build custom sales territories, find the most efficient routes for field teams, and perform advanced radius searches. It is designed for businesses of all sizes—from local service providers to global enterprises—who need to make faster, data-driven decisions based on where their business happens. You can get started with a 10-day free trial to explore the full suite of mapping tools.
Overview
Gong Features
- Call Recording and Transcription Record and transcribe every sales call automatically so you can review key moments and share feedback without taking manual notes.
- Deal Intelligence Identify at-risk deals in your pipeline by tracking engagement levels and spotting missing multi-threading or late-stage red flags.
- AI-Powered Coaching Improve your team's performance with automated insights that highlight talk-to-listen ratios, question frequency, and effective handling of objections.
- Market Intelligence Track how competitors are mentioned in conversations and see how your messaging resonates with prospects in real-time.
- CRM Auto-Association Sync every interaction directly to your CRM accounts and opportunities to ensure your data is always accurate and up-to-date.
- Strategic Initiatives Tracking Monitor how quickly your team adopts new talk tracks or product messaging to ensure your strategy is being executed on the front lines.
Maptive Features
- Global Geocoding. Upload your Excel or Google Sheets data and watch as it instantly transforms into precise locations on a global map.
- Territory Management. Define and manage custom sales territories using zip codes, counties, or hand-drawn shapes to balance your team's workload.
- Route Optimization. Plan the most efficient paths between multiple locations to save time on the road and reduce fuel costs.
- Heat Mapping. Visualize data density to identify your most profitable areas and discover untapped markets at a glance.
- Radius & Proximity Tools. Draw circles around specific points to analyze everything within a set distance and understand your local market reach.
- Demographic Data Overlay. Access built-in census data to see population, income, and age statistics directly on your custom maps.
Pricing Comparison
Gong Pricing
Maptive Pricing
- 1 user included
- Up to 100,000 locations per map
- Territory creation tools
- Route optimization
- Demographic data overlays
- Export maps to image or PDF
- Everything in Pro, plus:
- 5 users included
- Collaborative map editing
- Centralized billing
- Advanced user permissions
- Priority email support
Pros & Cons
Gong
Pros
- Unmatched visibility into remote sales conversations
- Saves hours of time on manual CRM data entry
- Highly accurate transcription and speaker identification
- Identifies winning sales patterns that are easy to replicate
- Integrates seamlessly with Zoom, Slack, and Salesforce
Cons
- Premium pricing requires a significant budget
- Initial setup and tagging require careful planning
- Can feel like 'Big Brother' without proper team buy-in
Maptive
Pros
- Built on Google Maps for familiar and reliable navigation
- Extremely fast geocoding for large datasets
- Intuitive interface requires almost no technical training
- High-quality demographic data is built directly into the tool
Cons
- Higher starting price point than some basic competitors
- Mobile browser experience can be slower with massive datasets
- Limited advanced styling options for map markers