Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
MATLAB
MATLAB is a programming and numeric computing platform used by engineers and scientists to analyze data, develop algorithms, and create mathematical models for complex system design.
Quick Comparison
| Feature | Gazepoint | MATLAB |
|---|---|---|
| Website | gazept.com | mathworks.com |
| Pricing Model | One_time | Subscription |
| Starting Price | Free | $94/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 1984 |
| Headquarters | Vancouver, Canada | Natick, USA |
Overview
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
MATLAB
MATLAB provides you with a high-level programming language and an interactive environment designed specifically for iterative analysis and design processes. You can explore data, create professional visualizations, and automate your workflows using a vast library of pre-built toolboxes. Whether you are working on signal processing, control systems, or deep learning, the platform offers the specialized tools you need to move from idea to implementation quickly.
You can integrate your MATLAB code with other languages like C++, Java, and Python, allowing you to deploy your algorithms to enterprise systems or embedded devices. The software scales with your project needs, supporting everything from simple data manipulation on your laptop to massive parallel computing on clusters and clouds. It is the standard choice for technical computing in both academic research and industrial engineering departments worldwide.
Overview
Gazepoint Features
- Heatmap Generation Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI) Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
MATLAB Features
- Live Editor. Create interactive scripts that combine code, output, and formatted text in a single executable document for better storytelling.
- App Designer. Build professional desktop and web apps with drag-and-drop components without being an expert in user interface design.
- Data Visualization. Generate high-quality 2D and 3D plots to explore your data and communicate your findings with publication-ready graphics.
- Toolbox Library. Access professionally developed sets of functions for specialized tasks like image processing, financial modeling, and robotics.
- Hardware Integration. Connect directly to hardware like Arduino, Raspberry Pi, and high-end sensors to acquire data and control physical systems.
- Parallel Computing. Speed up your intensive simulations and big data processing by utilizing multicore processors, GPUs, and computer clusters.
Pricing Comparison
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
MATLAB Pricing
- Full commercial usage rights
- Command-line and desktop interface
- Access to standard updates
- Technical support access
- MATLAB Drive storage (5GB)
- MATLAB Online access
- Everything in Standard, plus:
- Discounted add-on toolboxes
- Campus-wide deployment options
- Teaching and research resources
- Interactive online training
- Student-specific pricing available
Pros & Cons
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning
MATLAB
Pros
- Extensive documentation and active community support
- Superior matrix and linear algebra capabilities
- Seamless integration with specialized hardware
- Professional-grade plotting and visualization tools
Cons
- High cost for commercial licenses and toolboxes
- Significant memory usage during large simulations
- Proprietary language limits code portability