Esticom vs MeasureSquare Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Esticom

0.0 (0 reviews)

Esticom is a cloud-based takeoff and estimating software designed to help electrical, plumbing, and HVAC contractors automate material counting and generate professional project bids quickly and accurately.

Starting at $108/mo
Free Trial 14 days
VS

MeasureSquare

0.0 (0 reviews)

MeasureSquare provides professional floor plan takeoff and estimating software designed to help flooring contractors, retailers, and commercial installers create accurate diagrams and cost estimates quickly.

Starting at $49/mo
Free Trial 14 days

Quick Comparison

Feature Esticom MeasureSquare
Website esticom.com measuresquare.com
Pricing Model Subscription Subscription
Starting Price $108/month $49/month
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud cloud mobile desktop
Integrations Procore Stack Microsoft Excel Google Drive Dropbox Leica Disto Bosch Laser RFMS RollMaster QFloors Salesforce Microsoft Excel
Target Users small-business mid-market small-business mid-market enterprise
Target Industries construction construction real-estate
Customer Count 0 0
Founded Year 2015 2001
Headquarters Austin, USA Pasadena, USA

Overview

E

Esticom

Esticom provides a unified platform where you can handle everything from digital takeoffs to final project proposals. Instead of toggling between spreadsheets and paper plans, you can upload digital blueprints and use automated tools to count symbols and measure lengths instantly. This integration ensures your material quantities and labor costs remain synced throughout the bidding process.

You can manage your entire pre-construction workflow in the cloud, allowing your team to collaborate on estimates from the office or the field. The platform specifically targets specialty subcontractors like electrical, low voltage, and mechanical trades who need to produce high-volume, accurate bids to stay competitive. By moving your estimating process to this digital environment, you eliminate manual counting errors and significantly reduce the time spent on every bid.

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MeasureSquare

MeasureSquare is a specialized takeoff and estimating solution built specifically for the flooring industry. You can move away from manual paper scaling and move into a digital environment where you upload blueprints, trace rooms, and calculate material requirements with high precision. Whether you are working on a small residential renovation or a massive commercial complex, the platform helps you account for seams, patterns, and waste factors automatically.

You can manage your entire bidding process from a desktop, tablet, or mobile device, ensuring your field measurements sync perfectly with your office estimates. By using integrated product catalogs and automated layout tools, you reduce the risk of human error and significantly cut down the time spent on every bid. It transforms how you visualize flooring projects by generating 3D walkthroughs and professional submittal packages for your clients.

Overview

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Esticom Features

  • Auto-Count Technology Search for specific symbols across all your project drawings and count them instantly with built-in optical recognition tools.
  • Linear Measurements Calculate conduit, piping, and wiring runs quickly by clicking points on your digital plans to get exact lengths.
  • Area Takeoffs Measure square footage for flooring, roofing, or wall areas with a few clicks to ensure accurate material orders.
  • Integrated Estimating Link your takeoff quantities directly to a built-in cost database to generate detailed labor and material estimates automatically.
  • Professional Proposals Convert your completed estimates into branded, professional bid documents that you can send to clients immediately.
  • Cloud Collaboration Access your projects from any device with an internet connection so your team stays synced on every revision.
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MeasureSquare Features

  • Cloud Takeoff. Upload your PDF blueprints and trace room perimeters quickly to generate accurate area and linear measurements.
  • Automated Seam Planning. Optimize carpet and vinyl layouts automatically to minimize material waste and ensure seams are placed logically.
  • Mobile On-site Measuring. Connect your laser meter to the mobile app to draw floor plans in real-time while walking the job site.
  • 3D Visualizer. Show your clients exactly how their space will look with instant 3D renderings of tile patterns and textures.
  • Product Catalog Management. Store your specific material costs, labor rates, and waste factors in a central database for consistent bidding.
  • Tile Pattern Designer. Create complex custom tile patterns and borders easily while the software tracks every individual piece required.
  • Professional Quotes. Generate branded bid proposals and work orders that include detailed diagrams and itemized material lists for installers.
  • Photo Documentation. Attach site photos directly to specific rooms in your floor plan to keep your installation teams fully informed.

Pricing Comparison

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Esticom Pricing

Annual Subscription
$108
  • Full digital takeoff tools
  • Automated symbol counting
  • Integrated estimating module
  • Professional bid generator
  • Cloud storage for plans
  • Standard material database
M

MeasureSquare Pricing

MeasureSquare Mobile
$49
  • iPad and iPhone compatibility
  • Laser meter integration
  • On-site photo attachments
  • Cloud project syncing
  • Professional PDF reports
  • Standard product catalog

Pros & Cons

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Esticom

Pros

  • Auto-count feature saves significant time on large electrical drawings
  • Cloud-based access allows for easy remote work and collaboration
  • Intuitive interface makes it easy for non-technical users to learn
  • Combining takeoff and estimating in one tool reduces data entry

Cons

  • Initial setup of custom material databases can be time-consuming
  • Occasional lag when loading very large high-resolution plan sets
  • Limited advanced features for general contractors compared to specialty trades
A

MeasureSquare

Pros

  • Significantly reduces time spent on complex commercial takeoffs
  • Excellent integration with Leica and Bosch laser meters
  • Highly accurate material waste calculations save project costs
  • Professional 3D renderings help close more retail sales
  • Responsive customer support team assists with technical setup

Cons

  • Steep learning curve for advanced commercial features
  • Desktop version requires a Windows operating system
  • Higher price point compared to generic sketching tools
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