Medallia Reviews, Pricing, Features & Alternatives in 2026
Medallia is an enterprise experience management platform that captures customer and employee signals across all channels to provide real-time insights and automated actions for improving brand loyalty.
Medallia helps you understand and improve every interaction people have with your brand. By capturing feedback across text, voice, video, and digital channels, you can see exactly where your customer experience excels or falls short. The platform uses artificial intelligence to analyze millions of data points in real-time, automatically identifying trends and predicting future behavior so you can stay ahead of customer needs.
You can empower your entire team—from the front line to the C-suite—with personalized dashboards that show relevant insights for their specific roles. Whether you are looking to reduce customer churn, boost employee engagement, or optimize digital products, the software provides the tools to close the loop and take meaningful action. It is designed for large organizations that need to manage complex experience programs at a global scale.
Screenshots & Interface
Dashboard View
Main dashboard with project overview
Kanban Board
Kanban-style task management
Timeline View
Gantt chart timeline view
Automations
Workflow automation builder
Key Features
Stop guessing what your customers think and start listening to their actual voices. Medallia provides a comprehensive suite of tools to capture, analyze, and act on feedback across every touchpoint in your business journey.
Omnichannel Capture
Collect feedback from your customers wherever they are, including email, SMS, mobile apps, web, and even physical locations.
Athena AI
Uncover hidden patterns in your data with built-in artificial intelligence that predicts customer behavior and identifies high-impact issues.
Text Analytics
Analyze unstructured text from reviews and social media to understand the sentiment and themes behind what people are saying.
Video Feedback
Capture the emotion and context of customer experiences through video submissions that bring your data to life for stakeholders.
Action Management
Route critical feedback automatically to the right team members so you can resolve issues and close the loop quickly.
Experience Orchestration
Personalize customer journeys in real-time by triggering specific actions based on the feedback and signals you receive.
Integrations
Salesforce
Adobe Experience Cloud
ServiceNow
Slack
Microsoft Teams
Zendesk
Oracle
Workday
Marketo
Tableau
Pricing Plans
Medallia uses a custom pricing model tailored to your specific enterprise needs and data volume. While they do not offer a standard free version, you can request a personalized demo to see how the platform fits your organization. You will need to contact their sales team for a quote based on your required features and scale.
Pros & Cons
Based on feedback from experience management professionals on G2 and TrustRadius, here is what you should consider before choosing Medallia:
Pros
Powerful real-time data processing for large organizations
Highly customizable dashboards for different user roles
Excellent sentiment analysis for unstructured text data
Strong mobile app for monitoring feedback on-the-go
Cons
Significant time investment required for initial setup
High price point geared toward enterprise budgets
Interface can feel complex for non-technical users
Who Should Use Medallia?
Perfect for enterprise-level organizations with complex customer journeys that need to consolidate feedback from multiple global channels into actionable insights.
Best for Company Sizes
mid-market
enterprise
Popular Industries
Our Verdict
Medallia is a top-tier choice if you are part of a large organization that needs to manage customer and employee experiences at scale. Its ability to process massive amounts of data and turn it into role-specific insights makes it a powerful asset for driving brand loyalty.
While the cost and implementation complexity are high, the depth of the AI-driven analytics often justifies the investment for global brands. You should consider this platform if you have moved past simple surveys and need a true system of record for your experience data.
Ready to Try Medallia?
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