Mention
Mention is a social media monitoring and listening tool that enables you to track brand mentions, analyze competitor strategies, and manage your social media presence across the web.
Prowly
Prowly is an all-in-one public relations software that helps you find relevant media contacts, create visual press releases, and manage your media relations from a single dashboard.
Quick Comparison
| Feature | Mention | Prowly |
|---|---|---|
| Website | mention.com | prowly.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $258/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | Paris, France | Warsaw, Poland |
Overview
Mention
Mention helps you stay on top of every conversation about your brand, competitors, and industry across the web and social media. Instead of manually searching for updates, you get real-time alerts whenever someone talks about your business on news sites, blogs, forums, or social networks. This allows you to respond instantly to customer feedback and manage your online reputation before issues escalate.
You can also use the platform to analyze your competitors' digital footprints and identify key influencers in your niche. By monitoring specific keywords and sentiment, you gain actionable insights into how the public perceives your brand. Whether you are a solo consultant or a large agency, the platform provides the tools you need to streamline your social media engagement and reporting from a single, intuitive interface.
Prowly
Prowly is a comprehensive platform designed to streamline your entire public relations workflow. Instead of jumping between spreadsheets and email clients, you can manage your media database, pitch journalists, and track your results in one place. It provides access to a database of over one million global media contacts, allowing you to filter by beat, location, and outlet to find the right storytellers for your brand.
You can build professional, interactive newsrooms and press releases that look great on any device. The platform also includes tools for automated follow-ups and detailed analytics, so you know exactly who opened your emails and clicked your links. It is ideal for PR agencies and in-house communication teams who need to scale their outreach while maintaining a personal touch with journalists.
Overview
Mention Features
- Real-Time Monitoring Track millions of sources in real-time across social media, news, and blogs so you never miss a brand mention.
- Competitive Analysis Monitor your competitors' activity and benchmark your performance against theirs to stay ahead in your industry.
- Sentiment Analysis Automatically categorize mentions as positive, negative, or neutral to understand how people truly feel about your brand.
- Social Media Publishing Draft, schedule, and publish your social media posts across multiple platforms directly from your monitoring dashboard.
- Influencer Identification Find and rank key influencers in your industry to build meaningful partnerships and expand your brand reach.
- Custom Automated Reports Build and schedule automated PDF or Excel reports to share your social media impact with clients or stakeholders.
Prowly Features
- Media Database. Access over one million media contacts worldwide and filter them by specific beats or locations to find your perfect audience.
- Online Newsrooms. Create a dedicated home for your brand's stories where journalists can easily find high-res images, videos, and contact information.
- Press Release Creator. Draft beautiful, interactive press releases with drag-and-drop elements that ensure your story stands out in a crowded inbox.
- Email Pitching. Send personalized pitches to your media lists and set up automated follow-ups to increase your chances of getting covered.
- PR Analytics. Track open rates, click rates, and bounce rates for every pitch so you can refine your strategy based on real data.
- Media Monitoring. Stay informed by tracking mentions of your brand or competitors across the web and social media in real-time.
Pricing Comparison
Mention Pricing
- 1 Alert
- 1,000 Mentions
- 3 Social accounts
- 1 User
- Basic social media features
- Everything in Free, plus:
- 2 Alerts
- 5,000 Mentions
- 5 Social accounts
- Sentiment analysis
- Influencer dashboard
Prowly Pricing
- 2 user seats
- 1,000 media contacts
- Unlimited emails and pitches
- 1 Online Newsroom
- Basic media monitoring
- AI-powered PR assistant
- Everything in Essential, plus:
- 5 user seats
- 3,000 media contacts
- Advanced media monitoring
- Premium newsroom features
- Priority customer support
Pros & Cons
Mention
Pros
- Real-time alerts ensure you respond to mentions immediately
- User-friendly interface makes setup quick and easy
- Comprehensive coverage across social media and web sources
- Sentiment analysis helps prioritize urgent customer issues
Cons
- Mention limits can be reached quickly on lower tiers
- Historical data is limited on basic plans
- Occasional noise in alerts requires fine-tuning keywords
Prowly
Pros
- Extensive and regularly updated global media database
- User-friendly interface makes creating newsrooms very simple
- Excellent email tracking and engagement analytics
- Saves significant time on manual media list building
- Responsive customer support team for technical issues
Cons
- Higher price point compared to basic email tools
- Occasional inaccuracies in specific niche contact data
- Steep learning curve for advanced monitoring filters