Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
ReTargeter
ReTargeter is a full-service digital advertising platform that provides retargeting and programmatic display solutions to help you reach your audience across the web and increase your conversion rates.
Quick Comparison
| Feature | Metadata.io | ReTargeter |
|---|---|---|
| Website | metadata.io | retargeter.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $3500/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2009 |
| Headquarters | Palo Alto, USA | New York, USA |
Overview
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
ReTargeter
ReTargeter provides you with a comprehensive suite of display advertising tools designed to keep your brand in front of your audience. You can implement site retargeting to re-engage previous visitors, or use search retargeting to find new prospects based on their intent. The platform simplifies the complex world of programmatic buying by giving you access to major ad exchanges through a single interface.
You can also utilize CRM retargeting to reach your existing email database with display ads, bridging the gap between your inbox and the web. Whether you are a small business looking for self-service options or a large enterprise requiring a fully managed service, the platform scales to meet your specific campaign goals and budget requirements.
Overview
Metadata.io Features
- Automated Audience Building Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
ReTargeter Features
- Site Retargeting. Serve targeted display ads to people who have previously visited your website to keep your brand top-of-mind.
- CRM Retargeting. Upload your email lists to serve display ads directly to your leads and customers without needing their cookies.
- Search Retargeting. Find new customers by targeting individuals who have searched for keywords related to your business but haven't visited yet.
- Contextual Targeting. Place your ads on websites that match specific categories or keywords relevant to your products and services.
- Audience Targeting. Reach specific demographic groups based on age, gender, income, and interest data to ensure your spend is efficient.
- Dynamic Creative. Show personalized ads featuring the exact products your visitors viewed to increase the likelihood of a click.
Pricing Comparison
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
ReTargeter Pricing
Pros & Cons
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine
ReTargeter
Pros
- Highly responsive account management and customer support
- Easy setup process for basic retargeting pixels
- Access to high-quality ad inventory across major exchanges
- Detailed reporting on conversions and view-through attribution
Cons
- Minimum spend requirements may be high for startups
- Self-service dashboard can feel dated compared to competitors
- Limited transparency into specific site-level placements