Lucidchart
Lucidchart is a versatile intelligent diagramming application that empowers you to visualize complex ideas, systems, and processes through collaborative flowcharts, technical maps, and real-time data-linked visuals.
Milkymap
Milkymap is a visual customer journey mapping software that helps you design, manage, and share data-driven journey maps to improve your overall customer experience and team collaboration.
Quick Comparison
| Feature | Lucidchart | Milkymap |
|---|---|---|
| Website | lucidchart.com | milkymap.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2014 |
| Headquarters | South Jordan, USA | Amsterdam, Netherlands |
Overview
Lucidchart
Lucidchart is a visual workspace where you can turn complex ideas into clear, actionable diagrams. Whether you are mapping out a new software architecture, designing a business process, or brainstorming with your team, you can use the drag-and-drop interface to build professional flowcharts and technical models. It helps you bridge the gap between technical and non-technical stakeholders by providing a shared visual language that everyone can understand and contribute to instantly.
You can work together in real-time with your colleagues, seeing their cursors move as you co-create diagrams from any device. The platform integrates with your existing tech stack, allowing you to embed diagrams directly into apps like Slack, Microsoft Teams, and Confluence. It scales from individual freelancers to global enterprises, offering a free version for basic needs and tiered paid plans starting at $9.00 per month for advanced features.
Milkymap
Milkymap is a dedicated customer journey mapping platform designed to help you visualize every touchpoint of your customer's experience. Instead of using static drawing tools, you can create dynamic maps that connect real data to specific customer actions. This allows you to identify pain points and opportunities for improvement across your entire service lifecycle with clarity and precision.
You can collaborate with your team in real-time, ensuring everyone stays aligned on the customer's perspective. The platform is built for customer experience (CX) managers, service designers, and marketing teams who need to move beyond simple sticky notes to professional, data-rich visualizations. It simplifies complex processes into understandable maps that drive actionable insights for your business.
Overview
Lucidchart Features
- Real-Time Collaboration Work simultaneously with your team on the same document with live cursors, in-editor chat, and collaborative commenting.
- Intelligent Shape Libraries Access thousands of shapes for flowcharts, network diagrams, wireframes, and UML models to build professional visuals quickly.
- Data Linking Connect your diagrams to live data in Google Sheets or Excel to see your business metrics update automatically.
- Automated Diagramming Generate complex visuals like org charts or ERDs automatically by importing your existing data files or database schemas.
- Conditional Formatting Apply visual rules to your shapes so they change color or style based on specific data triggers or statuses.
- Extensive Integrations Embed your diagrams into the tools you use daily, including Google Workspace, Microsoft Office, and Atlassian products.
Milkymap Features
- Data-Driven Mapping. Connect your actual customer data to journey touchpoints to see exactly how users interact with your brand.
- Life Cycle Visualization. Organize your maps into clear phases and steps to visualize the entire end-to-end customer experience effortlessly.
- Real-Time Collaboration. Invite your team members to view and edit maps simultaneously so you can brainstorm and align instantly.
- Custom Branding. Apply your own logos and color schemes to your journey maps to create professional, client-ready presentations.
- Interactive Touchpoints. Add detailed descriptions, emotions, and media to every touchpoint to capture the full context of the experience.
- Milkymap Academy. Access built-in educational resources and templates to help you master journey mapping best practices while you work.
Pricing Comparison
Lucidchart Pricing
- 3 editable documents
- 60 shapes per document
- 100 professional templates
- Basic collaboration features
- Integrations with Slack and MS Teams
- Everything in Free, plus:
- Unlimited editable documents
- Unlimited shapes and items
- 1 GB of storage
- Premium shape libraries
- Presentation mode
Milkymap Pricing
- 1 Journey map
- Standard Milkymap branding
- Basic mapping elements
- Access to Milkymap Academy
- Community support
- Everything in Free, plus:
- Unlimited journey maps
- Custom branding options
- Advanced data attributes
- Priority email support
- Export to PDF and PNG
Pros & Cons
Lucidchart
Pros
- Extremely intuitive drag-and-drop interface for all users
- Excellent real-time collaboration tools for remote teams
- Massive library of pre-built templates and shapes
- Works seamlessly across different operating systems and browsers
Cons
- Free version is quite limited for complex projects
- Mobile app experience is less fluid than desktop
- Can become laggy with very large, data-heavy diagrams
Milkymap
Pros
- Extremely user-friendly interface for non-designers
- Specialized focus on CX rather than general diagramming
- Excellent educational resources for journey mapping beginners
- Clean and professional visual output for stakeholders
Cons
- Limited advanced integrations with external CRM data
- Free version is restricted to one project
- Lacks some complex flowcharting features found in competitors