Mirakl vs PivotPlanet

<p>Mirakl is a retail media platform designed to unlock profitable advertising revenue streams by giving retailers complete control over their ad placements and pricing. It enables advertisers of all sizes to run targeted campaigns with AI-powered product mapping, maximizing relevance and campaign outcomes. Whether you are a retailer or advertiser, Mirakl provides intuitive self-service tools and flexible settings to optimize results and automate operational processes. The platform supports scalability and simplifies seller onboarding, helping you grow your retail media business efficiently.</p> <p>You can define tailored advertising strategies with expert support from Mirakl’s advertising Sales House, which helps elevate campaign performance and maximize platform monetization. The platform offers campaign reporting, forecasting tools, and bid guidance to improve advertiser return on ad spend (ROAS). Mirakl’s automated and AI-driven features streamline media investments, product selection, keyword targeting, and pricing to enhance both retention and growth. Ultimately, it empowers you to make data-driven decisions and increase advertising yields across your marketplace.</p>