mirrAR
mirrAR is an augmented reality platform providing real-time virtual try-on experiences for jewelry, watches, and eyewear to help retail brands increase conversions and reduce product returns across digital channels.
Primer
Primer is an augmented reality tool for artists and galleries that lets you visualize life-sized artwork on any wall using just an iPhone or iPad to close sales faster.
Quick Comparison
| Feature | mirrAR | Primer |
|---|---|---|
| Website | mirrar.com | primer-art.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $20/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2019 |
| Headquarters | New Delhi, India | Oakland, USA |
Overview
mirrAR
mirrAR provides you with an augmented reality platform designed to transform how your customers shop for high-value items like jewelry, watches, and eyewear. By integrating virtual try-on technology into your website, mobile app, or in-store displays, you allow shoppers to see exactly how products look on them in real-time. This immersive experience helps bridge the gap between online browsing and physical trials, giving your customers the confidence they need to make a purchase.
You can manage your entire digital inventory through a centralized dashboard and deploy AR experiences across multiple touchpoints. The platform is built for retail brands of all sizes, from independent jewelers to global luxury houses, who want to modernize their customer journey. By providing a realistic preview of your products, you can effectively boost engagement rates and significantly lower the likelihood of returns.
Primer
Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples.
You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.
Overview
mirrAR Features
- Real-time Virtual Try-on Let your customers try on jewelry and accessories instantly using their smartphone camera or webcam for a realistic shopping experience.
- Omnichannel Integration Deploy your AR experiences across web browsers, iOS and Android apps, and physical in-store kiosks to reach customers everywhere.
- 3D Digitization Convert your physical inventory into high-quality 3D digital assets that capture intricate details like gemstone sparkle and metal textures.
- Social Media AR Expand your reach by launching virtual try-on filters on platforms like Facebook and Instagram to engage younger, tech-savvy audiences.
- Analytics Dashboard Track how customers interact with your products through detailed metrics on try-on sessions, popular items, and conversion rates.
- Contactless In-store Try-on Provide a safe and hygienic way for in-store shoppers to browse your entire collection using digital mirrors and tablets.
Primer Features
- Life-Sized Visualization. View your artwork at its exact physical dimensions on any wall to ensure a perfect fit for your clients' spaces.
- Lighting Simulation. Adjust how light interacts with your art in real-time to match the specific ambiance of any room or gallery setting.
- Portfolio Management. Upload and organize your entire collection of paintings or prints in one place for quick access during sales consultations.
- Instant Sharing. Send AR-enabled links to your prospective buyers so they can view the artwork on their own walls from home.
- Frame Customization. Toggle between different framing options and styles to help your clients visualize the finished look of a piece.
- High-Res Textures. Showcase the fine details of your work with high-resolution textures that maintain clarity even when viewing up close in AR.
Pricing Comparison
mirrAR Pricing
Primer Pricing
- Up to 50 active artworks
- Unlimited AR views
- Basic lighting controls
- Standard framing options
- Email support
- Mobile app access
- Everything in Standard, plus:
- Unlimited artwork uploads
- Advanced lighting and shadows
- Custom branding options
- Priority customer support
- Analytics and view tracking
Pros & Cons
mirrAR
Pros
- High-quality rendering of complex jewelry and gemstone details
- Easy integration with popular e-commerce platforms like Shopify
- Significantly increases customer time spent on product pages
- Reduces logistics costs by lowering product return rates
- Supports a wide variety of categories including earrings and rings
Cons
- Initial 3D asset creation requires time and investment
- Pricing is not transparent for small business planning
- Performance may vary based on user hardware capabilities
Primer
Pros
- Extremely accurate scaling helps clients visualize size
- Simple interface makes it easy to use during live shows
- High-quality rendering makes art look realistic on walls
- Reduces the need for expensive physical art trials
Cons
- Currently limited to iOS and iPadOS devices only
- Requires high-quality photos for the best AR results
- Subscription cost may be high for emerging artists