Motivity Review: Overview, Features, Pricing & Alternatives in 2025

Disconnected systems always slow your clinic down.

If you’re researching Motivity, you’re likely frustrated by manual data entry, outdated methods, or juggling multiple platforms to manage ABA therapy.

But let’s be real—losing valuable therapy hours to paperwork and system confusion is draining your time and leaves your staff feeling burned out nearly every day.

That’s exactly where Motivity steps in. Built for ABA providers, Motivity blends real-time clinical data collection with a complete practice management solution—so you get a single workflow that’s both flexible and truly clinical-first. They even offer advanced customization for treatment planning and deep reporting, with rock-solid HIPAA security throughout.

This review is here to show you how one unified platform can cut admin work and put your practice’s focus back on patient care.

In this Motivity review, I’ll break down their features, pricing, integrations, pros and cons, and how they compare to other ABA software, so you can make a clear, confident decision.

You’ll discover the features you need to streamline daily work and choose the right solution for your ABA practice.

Let’s get started.

Motivity Overview

Motivity impresses me with their specific focus on software for Applied Behavior Analysis (ABA) therapy. They’ve been around since 2012, based out of Honolulu, Hawaii, which is a solid history in this space.

What I believe sets them apart is how they support ABA providers of all sizes, from solo practitioners to large enterprises. You can tell they aren’t a generic healthcare EMR; they’re truly built for the unique workflows that your clinicians actually use.

Their recent $27M investment and Calmanac integration was a smart move. As you’ll see through this Motivity review, this funding is being poured directly into product innovation that benefits you, the end-user.

Unlike some competitors that can feel overly rigid, Motivity emphasizes a highly customizable, clinical-first design. You get the feeling it was built by people who genuinely understand the daily demands of ABA therapy and data collection.

They work with over 550 organizations in seven countries. This customer base gives me confidence that they can support both smaller, growing clinics and more complex, established ABA enterprises looking to scale their operations.

I found that Motivity’s strategy is all about using AI-driven workflows and better clinical decision support to boost efficiency. This perfectly aligns with your need to streamline operations without compromising the quality of patient care.

Let’s dive into their core features.

Motivity Features

Still struggling with disconnected ABA therapy tools?

Motivity features offer a clinical-first integrated solution that brings all your ABA practice needs into one platform. Here are the five main Motivity features that truly streamline your operations and patient care.

1. Real-time Data Collection

Tired of inaccurate, delayed patient data?

Manual data entry and spreadsheet reliance often lead to outdated insights, making it hard to adjust treatment plans promptly. This can impact patient progress significantly.

Motivity’s real-time data collection allows therapists to log session observations instantly, with updates immediately visible to supervisors. From my testing, this feature shines by eliminating manual data entry, providing immediate insights into progress. You can customize interfaces for various data types, from ABC to frequency.

This means you can make immediate, data-driven adjustments to treatment plans, ensuring your patients get the most responsive care.

2. Creative Program Design & Customization

Are rigid system limitations hindering your clinical methods?

Many software solutions force you to adapt your proven methodologies to their pre-set structures, compromising the fidelity of your treatment plans. This frustrates clinicians.

Motivity provides robust tools for designing and customizing ABA programs, allowing you to create unique, reusable templates. What I love is how this feature supports various scoring systems, from rubrics to commercial curricula tracking, ensuring your clinic’s evidence-based practices are implemented with high fidelity.

This means you can apply your exact clinical approach without compromise, leading to more consistent and effective patient outcomes.

3. Robust Reporting and Analytics

Can’t easily get the insights you need from your data?

Digging through raw data to generate meaningful reports for re-evaluations and service documentation can be a major time sink. This often delays critical decisions.

This feature offers detailed and advanced reporting capabilities, enabling you to quickly gain powerful insights from collected data. Here’s what I found: the data visualization tools are particularly impressive, making it simple to pull graphs and reports for re-evaluations.

This means you can make confident, data-driven decisions swiftly, improving operational efficiency and proving the value of your interventions.

4. Practice Management (via Calmanac Integration)

Overwhelmed by scattered administrative tasks?

Managing scheduling, billing, and EHR in separate systems creates administrative burden, increases errors, and wastes valuable staff time. This disconnect impacts your revenue.

Through its Calmanac integration, Motivity now offers a comprehensive practice management system covering AI-trained scheduling, billing, and EHR. This is where Motivity shines; its smart rules automate appointments and maximize productivity, while optimizing insurance claims.

This means your entire administrative workflow, from scheduling to claims, is unified, drastically reducing errors and boosting your clinic’s overall efficiency.

5. HIPAA Compliance and Security

Worried about your patient data security and privacy?

Inadequate data security measures risk breaches, non-compliance fines, and a loss of patient trust, creating serious legal and ethical challenges for your practice.

Motivity prioritizes data security and HIPAA compliance with stringent measures including encryption, SSL-protected data transport, and role-based access. I appreciate that all data is transmitted fully encrypted and encrypted at rest, ensuring utmost protection. They also enter into HIPAA Business Associate Agreements.

This means you can operate with peace of mind, knowing your patient data is secure and compliant with the highest industry standards.

You’ll actually appreciate how these Motivity features work together to create a complete, clinical-first ABA management system that supports your entire practice.

Motivity Pricing

Confused by custom pricing models?

Motivity pricing is structured around a per-client per-month fee for its core data collection, with volume discounts available, making it straightforward for budgeting.

Plan	Price & Features
Core Clinical & Data Collection	$22 per client per month (volume discounts available) • Real-time data collection (ABC, duration, frequency) • Unlimited users & roles • Template libraries & program design • Robust reporting & analytics
Practice Management (via Calmanac)	Included with Core, some advanced features as add-ons • AI-trained scheduling • Billing & claims optimization • EHR & document management • Credential tracking & payroll
Add-ons & Modules	Additional cost (e.g., ConCred, Intake Portal, BI Dashboards) • Maximizing earnings & compliance (ConCred) • Client intake portal • Business intelligence dashboards • Custom integrations

1. Value Assessment

Transparent value, budget-wise.

From my cost analysis, Motivity’s pricing model offers clarity with its per-client fee, allowing you to easily project costs as your practice grows. What impressed me is how unlimited users are included within the core fee, avoiding additional per-seat charges that can quickly inflate your budget.

This means your monthly costs stay predictable, ensuring you can scale your services without unexpected software expenses.

2. Trial/Demo Options

Evaluate before you commit.

Motivity offers a free trial and encourages scheduling a demo to ensure their solution fits your specific needs. What I found beneficial is how their dedicated account specialists provide ongoing support, guiding you through the features and showing how they impact your workflow.

This lets you fully assess their value proposition before making a financial commitment, helping your budget stay protected.

3. Plan Comparison

Tailoring to your practice.

The core $22 per client per month covers extensive clinical and basic practice management features. For larger organizations, volume discounts mean your overall per-client cost could be lower. What stands out is how add-ons provide flexibility for specific needs, ensuring you only pay for advanced tools like their intake portal if you require them.

This tiered approach helps you match Motivity pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Motivity’s pricing strategy emphasizes a clear, scalable per-client model, making it a strong fit for ABA providers seeking predictable costs with robust features.

The overall Motivity pricing reflects predictable value for growing ABA practices.

Motivity Reviews

What do real users really think?

My analysis of Motivity reviews focuses on real user feedback and experiences, providing a balanced perspective on what customers genuinely think about the software.

1. Overall User Satisfaction

Users are largely very satisfied.

From my review analysis, Motivity consistently receives positive sentiments across platforms, with no direct negative feedback reported on G2. What I found in user feedback is how the platform’s real-time data capabilities are highly valued, leading to significant improvements in clinical outcomes.

This suggests you can expect a reliable and impactful tool for your ABA practice.

2. Common Praise Points

The real-time data gets consistent love.

Users repeatedly praise Motivity for its real-time data access, eliminating manual spreadsheets and providing accurate insights instantly. From my analysis, the flexibility in program design and customization is also a major win, allowing clinics to execute their specific clinical processes.

This means you can tailor the software to your unique workflows and improve patient care.

3. Frequent Complaints

Some complexity emerges with advanced features.

While the mobile app is simple, some reviews mention the BCBA interface can be “overly complex and awkward,” requiring extensive training. What stands out in user feedback is how small setup issues can lead to incorrect data porting, highlighting a need for careful initial configuration.

These challenges seem manageable with dedicated training and attention during setup.

Overall, Motivity reviews demonstrate high user satisfaction with minor learning curve considerations for advanced use cases.

Best Motivity Alternatives

Seeking the perfect ABA software solution?

The best Motivity alternatives include several strong options, each better suited for different business situations, sizes, and specific practice priorities.

1. CentralReach

Need a highly integrated, established enterprise solution?

CentralReach excels for larger ABA organizations requiring an extensive, all-in-one platform with a long track record and vast feature set. What I found comparing options is that CentralReach provides robust, comprehensive functionalities for complex needs, though it often involves a steeper learning curve and higher costs.

Choose CentralReach when your organization needs a highly integrated system with broad features and you have extensive training resources.

2. Rethink Behavioral Health

Prioritizing staff training and professional development?

Rethink’s integrated RBT training module and extensive video library are its core differentiating strengths for staff development and consistency. From my competitive analysis, Rethink offers unparalleled integrated training resources for ongoing professional growth, which is a significant advantage for consistency, but pricing isn’t public.

Consider this alternative if staff training and consistent professional development are paramount for your organization’s success.

3. Portia (by Therapy Brands)

Your therapists frequently work offline or in rural areas?

Portia’s mobile app offers robust offline data collection with near real-time synchronization, which is crucial for therapists in challenging internet environments. Alternative-wise, I found that Portia’s offline mobile capabilities are a standout feature for field-based work, though pricing is not publicly disclosed.

Choose Portia if reliable offline data collection and mobile app performance are critical for your therapy team’s daily operations.

4. Hi Rasmus

Heavily focused on telehealth and remote supervision?

Hi Rasmus specializes in synchronous and asynchronous telehealth capabilities, including AI-powered target generation and live remote supervision modes. From my analysis, Hi Rasmus excels in dedicated telehealth features and remote oversight, starting at $19 per client/month, unlike Motivity’s broader all-in-one focus.

Consider this alternative when your practice heavily relies on telehealth services and needs deep remote supervision functionalities.

Ultimately, the best Motivity alternatives choice depends on your practice’s specific needs and budget, not just feature lists.

Motivity Setup

Worried about a smooth, effective software implementation?

This Motivity review helps you understand its deployment process, covering setup, technical needs, and adoption. My analysis sets realistic expectations for your transition.

1. Setup Complexity & Timeline

Not a simple flick of a switch.

Motivity implementation involves migrating existing data, customizing dashboards, and setting up workflows, especially for BCBAs. What I found about deployment is that small setup issues can skew data, requiring careful attention to detail for accurate information porting and reporting.

You’ll need to plan for dedicated time for customization and precise configuration to avoid data integrity issues.

2. Technical Requirements & Integration

Expect minimal IT heavy lifting.

Motivity is a cloud-based SaaS solution, meaning you won’t need to budget for specific hardware or download particular browsers. From my implementation analysis, it works on any device and avoids local data storage, significantly simplifying your technical requirements and setup.

Your IT team will appreciate the low overhead; focus instead on ensuring stable internet connectivity for optimal performance.

3. Training & Change Management

User adoption requires targeted training.

While new behavior technicians can onboard quickly with self-training, BCBAs managing complex features will need more extensive guidance. From my analysis, Motivity offers robust training materials and responsive support to ensure your team gains proficiency and embraces the new system.

Plan for ongoing training sessions and empower super-users to champion the system within your organization for better adoption.

4. Support & Success Factors

Vendor support is a true differentiator.

Motivity’s “switch” team and customer success specialists provide guided assistance, often composed of clinicians who understand ABA. What I found about deployment is that their responsive support minimizes roadblocks and actively incorporates user feedback into platform enhancements, ensuring long-term success.

Lean on their clinical expertise and proactive support during setup to align the platform with your unique workflow requirements.

Overall, Motivity setup emphasizes guided implementation and strong vendor support, ensuring a smooth transition for ABA providers prioritizing data integrity and efficient workflows.

Bottom Line

Should you trust Motivity with your ABA practice?

This Motivity review offers a comprehensive assessment, helping you determine if its clinical-first approach and integrated features align with your specific operational needs and goals.

1. Who This Works Best For

ABA providers seeking a comprehensive, clinically-driven platform.

Motivity is ideal for Applied Behavior Analysis (ABA) providers, especially those treating children with autism, who prioritize a customizable clinical-first approach with integrated practice management. From my user analysis, this software is perfect for clinics looking to streamline data collection and administrative tasks with real-time insights.

You’ll find success if your practice values data-driven interventions and a single source for both clinical and operational needs.

2. Overall Strengths

Unmatched flexibility and real-time data capabilities.

The software shines with its highly customizable program design, allowing clinicians to implement diverse evidence-based practices, alongside robust real-time data for immediate decision-making. From my comprehensive analysis, Motivity’s commitment to continuous innovation and recent funding solidifies its competitive edge in the ABA software market.

These strengths directly empower your team to optimize clinical outcomes and improve operational efficiency across your practice.

3. Key Limitations

Learning curve for advanced administrative functions.

While the mobile app is user-friendly for therapists, BCBAs may find the more complex administrative and reporting dashboards require significant training. Based on this review, mastering the full breadth of the platform beyond basic use requires dedicated effort and exploration from your team.

I believe these limitations are manageable, particularly given Motivity’s responsive BCBA-staffed customer support that helps mitigate initial complexity.

4. Final Recommendation

Motivity is a strong recommendation for ABA practices.

You should choose this software if you’re an ABA provider aiming to modernize operations, improve clinical outcomes through data, and streamline administrative tasks. From my analysis, your practice will benefit from its all-in-one approach, especially if you value a “clinical-first” solution with strong customer support.

My confidence level is high for organizations prioritizing data-driven clinical excellence and operational integration.

This Motivity review demonstrates strong value for the right ABA practice, empowering you to make data-driven decisions and streamline operations with confidence.