Moz Local
Moz Local is a specialized local presence management software that automates the distribution of your business information to major search engines and directories to improve your local search visibility.
Yext
Yext is a digital presence platform that helps you manage your business information across a vast network of maps, apps, search engines, and social networks to ensure customer accuracy.
Quick Comparison
| Feature | Moz Local | Yext |
|---|---|---|
| Website | moz.com | yext.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $14/month | $19/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2004 | 2006 |
| Headquarters | Seattle, USA | New York, USA |
Overview
Moz Local
Moz Local helps you take control of how your business appears across the web by automating the distribution of your location data. Instead of manually updating dozens of directories, you can manage your business listings, delete duplicates, and update hours or contact info from a single dashboard. It ensures your data remains consistent across Google, Facebook, and other major platforms, which is critical for climbing local search rankings.
You can also monitor and respond to customer reviews directly within the platform to maintain a positive online reputation. The software provides detailed insights into how customers find your business and how your listings perform over time. It is designed for small business owners and multi-location enterprises who need to maintain accurate digital footprints without spending hours on manual data entry.
Yext
Yext helps you take control of your brand’s digital footprint by syncing your business facts across the entire internet. Instead of manually updating every listing, you can manage your name, address, phone number, and hours from a single dashboard. This ensures that when customers search for you on Google, Apple Maps, or Facebook, they always find consistent and accurate information.
You can also use the platform to monitor and respond to customer reviews, manage local social media pages, and build search-friendly landing pages. It is designed for multi-location businesses and enterprises that need to maintain brand integrity at scale. By centralizing your digital knowledge, you reduce the risk of losing customers to incorrect data while improving your visibility in local search results.
Overview
Moz Local Features
- Listing Distribution Push your business data automatically to major search engines, social media platforms, and local directories to ensure widespread visibility.
- Duplicate Deletion Identify and remove confusing duplicate listings that hurt your search rankings and frustrate potential customers looking for your business.
- Review Management Monitor, read, and respond to customer reviews across multiple platforms from one central dashboard to build brand trust.
- Real-time Updates Update your business hours, address, or photos instantly across the entire network whenever your location details change.
- Local Reporting Track your local search performance and see exactly how many people are finding and interacting with your listings.
- Profile Optimization Receive actionable suggestions to complete your profiles and improve your chances of appearing in the Google Local Pack.
Yext Features
- Knowledge Graph. Store and manage all your business facts in a central hub so you can update information everywhere instantly.
- Listings Management. Sync your business details with over 200 global publishers including Google, Amazon Alexa, and Apple Maps.
- Review Monitoring. Track customer feedback across various platforms and respond directly to build trust and improve your local rankings.
- Pages Builder. Create SEO-optimized local landing pages that load fast and provide customers with the specific information they need.
- Analytics Dashboard. View detailed reports on how customers find you and which listings drive the most engagement for your business.
- Social Management. Post updates and engage with your local community across multiple social media profiles from one unified interface.
Pricing Comparison
Moz Local Pricing
- Listing distribution
- Data cleansing
- Automated duplicate deletion
- Google & Facebook integration
- Continuous syncing
- Activity feed
- Everything in Lite, plus:
- Review monitoring
- Social posting
- Reputation management
- Store locator widget
- Local data insights
Yext Pricing
- Listing syndication
- Knowledge Graph access
- Real-time updates
- Duplicate suppression
- Search engine submission
- Everything in Emerging, plus:
- Review monitoring
- Analytics and reporting
- Social media posting
- Google Business Profile integration
Pros & Cons
Moz Local
Pros
- Automates the tedious process of manual directory submissions
- Effectively identifies and merges harmful duplicate listings
- Simple dashboard makes managing multiple locations easy
- Direct integration with Google Business Profile saves time
- Reliable data syncing ensures consistent business information
Cons
- Requires annual commitment with no monthly payment option
- Lacks some advanced features found in enterprise competitors
- Reporting can be basic for high-level agency needs
Yext
Pros
- Updates business information across many sites instantly
- Saves significant time on manual data entry
- Excellent visibility into local search performance metrics
- Strong integration with major platforms like Google
- User-friendly interface for managing multiple locations
Cons
- Listings may revert if subscription is cancelled
- Premium features carry a high price tag
- Steep learning curve for the full suite
- Customer support response times can vary