NAKIVO vs Rubrik Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

NAKIVO

0.0 (0 reviews)

NAKIVO Backup & Replication provides a comprehensive data protection solution for virtual, physical, cloud, and SaaS environments to ensure your business continuity and data availability at all times.

Starting at $1.95/mo
Free Trial 15 days
VS

Rubrik

0.0 (0 reviews)

Rubrik is a comprehensive data security software providing automated backup, recovery, and threat detection to protect your critical business data across cloud, SaaS, and on-premises environments from ransomware attacks.

Starting at --
Free Trial 0 days

Quick Comparison

Feature NAKIVO Rubrik
Website nakivo.com rubrik.com
Pricing Model Subscription Custom
Starting Price $1.95/month Custom Pricing
FREE Trial ✓ 15 days free trial ✓ 0 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas on-premise desktop cloud on-premise saas
Integrations VMware vSphere Microsoft Hyper-V Nutanix AHV Amazon EC2 Microsoft 365 Wasabi Azure Blob Backblaze B2 QNAP NAS Synology NAS AWS Microsoft Azure Google Cloud Microsoft 365 Salesforce ServiceNow VMware Pure Storage NetApp Nutantix
Target Users small-business mid-market enterprise mid-market enterprise
Target Industries healthcare finance government
Customer Count 0 0
Founded Year 2012 2014
Headquarters Sparks, USA Palo Alto, USA

Overview

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NAKIVO

NAKIVO Backup & Replication is a versatile data protection solution designed to safeguard your entire IT infrastructure. Whether you run virtual machines on VMware, Hyper-V, or Nutanix AHV, manage physical Windows and Linux servers, or use cloud platforms like AWS and Microsoft 365, you can manage all your backups from a single, intuitive dashboard. It helps you reduce backup sizes with built-in deduplication and ensures your data is recoverable with automated boot verification.

You can significantly cut down your data protection costs while improving recovery times with features like instant VM recovery and site recovery orchestration. The platform is built for businesses of all sizes, from small offices to large enterprises, providing the flexibility to deploy on NAS devices, Windows, Linux, or as a pre-configured virtual appliance. It solves the complexity of managing fragmented backup tools by consolidating your recovery strategy into one efficient package.

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Rubrik

Rubrik helps you secure your business data against cyberattacks and operational failures by combining backup with proactive security. You can automate data protection across your entire environment, including hybrid cloud workloads, Microsoft 365, and enterprise applications. The platform creates immutable backups, meaning once your data is stored, it cannot be encrypted or deleted by unauthorized users or ransomware.

You can use the platform to detect unusual data activity, scan for sensitive information, and recover your systems rapidly after an incident. It eliminates the complexity of managing legacy backup tools by providing a single interface to monitor your data health. Whether you are a mid-sized company or a global enterprise, you can minimize downtime and ensure your business remains resilient against evolving digital threats.

Overview

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NAKIVO Features

  • Instant VM Recovery Recover entire virtual machines in seconds by booting them directly from compressed and deduplicated backups to minimize downtime.
  • Site Recovery Orchestration Create and automate disaster recovery workflows to ensure your business stays online during major outages or site failures.
  • Global Data Deduplication Save storage space across your entire backup repository by eliminating redundant data blocks regardless of the source platform.
  • Ransomware Protection Protect your backups from encryption or deletion by storing them in immutable repositories in the cloud or on-premises.
  • Microsoft 365 Backup Secure your Exchange Online, OneDrive, and SharePoint data with dedicated backup and granular recovery for individual items.
  • Automated Backup Verification Get peace of mind with automatic screenshots of recovered VMs to prove your backups are functional and ready.
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Rubrik Features

  • Immutable Backups. Protect your data with storage that prevents unauthorized changes, ensuring your backups remain safe from ransomware encryption.
  • Anomalous Activity Detection. Monitor your data in real-time to identify unusual patterns and receive alerts about potential cyber threats before they spread.
  • Rapid Recovery. Restore your operations in minutes by mounting backups directly onto the platform without waiting for lengthy data transfers.
  • Sensitive Data Discovery. Automatically locate and classify sensitive information across your environment to ensure you stay compliant with data privacy regulations.
  • Threat Hunting. Search through your backup history to identify the initial point of infection and prevent re-infecting your systems during recovery.
  • SaaS Protection. Secure your Microsoft 365 and Salesforce data with automated backups that are independent of the original service provider.

Pricing Comparison

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NAKIVO Pricing

Pro Essentials
$1.95
  • Backup for VMware, Hyper-V, Nutanix
  • Instant VM Recovery
  • Global Deduplication
  • Immutable Storage
  • Physical Server Backup
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Rubrik Pricing

Pros & Cons

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NAKIVO

Pros

  • Fast and straightforward installation process
  • Significantly lower price point than major competitors
  • Web-based interface is clean and easy to navigate
  • Excellent performance for instant file and VM recovery
  • Responsive and helpful technical support team

Cons

  • Initial configuration of Linux-based transporters can be tricky
  • Reporting features could be more detailed for compliance
  • Occasional minor bugs in new version releases
A

Rubrik

Pros

  • Fast recovery times significantly reduce business downtime
  • Intuitive interface simplifies complex data management tasks
  • Reliable ransomware protection provides peace of mind
  • Automation reduces the need for manual backup monitoring

Cons

  • Initial setup requires significant time and planning
  • Premium pricing may be high for smaller budgets
  • Hardware requirements can be intensive for on-premise deployments
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