Insightly
Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.
nCino
nCino is a cloud-based banking platform that streamlines commercial, retail, and mortgage lending processes while providing a unified system for customer engagement and regulatory compliance across financial institutions.
Quick Comparison
| Feature | Insightly | nCino |
|---|---|---|
| Website | insightly.com | ncino.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2011 |
| Headquarters | San Francisco, USA | Wilmington, USA |
Overview
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.
The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.
nCino
nCino transforms how you manage your financial institution by moving traditional, siloed banking processes into a single cloud-based platform. Built on Salesforce, it allows you to handle everything from initial customer onboarding and loan origination to portfolio management and account opening without switching between disconnected systems. You can digitize complex workflows, automate manual data entry, and gain a clear view of your entire relationship with every client.
The platform is designed specifically for banks and credit unions of all sizes, helping you close loans faster and reduce operational risks. By centralizing your data, you can ensure compliance with evolving regulations while providing a modern, digital experience for your customers. It eliminates the friction of paper-based processes, allowing your team to focus on building stronger client relationships and growing your portfolio efficiently.
Overview
Insightly Features
- Relationship Linking Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
- Lead Routing Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
- Workflow Automation Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
- Integrated Project Management Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
- Email Tracking Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
- Custom Dashboards Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.
nCino Features
- Commercial Banking. Streamline complex commercial loan originations with automated workflows that move deals from application to funding faster.
- Retail Banking. Open new accounts and process consumer loans instantly across digital channels or in-branch with a simplified interface.
- Mortgage Lending. Manage the end-to-end mortgage process on a single platform to improve transparency and reduce closing times for borrowers.
- Customer Engagement. View a complete 360-degree profile of your customers so you can provide personalized service and identify cross-selling opportunities.
- Portfolio Analytics. Monitor your entire loan portfolio in real-time to identify risks, track performance, and make data-driven lending decisions.
- Compliance & Risk. Ensure every transaction meets regulatory standards with built-in audit trails and automated policy checks throughout the workflow.
Pricing Comparison
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Lead and contact management
- Project management tools
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and routing
- Email templates and tracking
- Batch email scheduling
- Mobile app business card scanner
nCino Pricing
Pros & Cons
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly customizable fields and page layouts for specific needs
- Intuitive interface that is easy for new teams to adopt
- Strong mobile app for managing deals on the road
Cons
- Customer support response times can be slow on lower tiers
- Reporting tools have a slight learning curve for beginners
- Email marketing features require a separate add-on subscription
nCino
Pros
- Eliminates redundant data entry across different banking departments
- Built on Salesforce for familiar navigation and high reliability
- Highly customizable workflows to match specific institutional policies
- Significantly reduces the time required to close commercial loans
Cons
- Implementation process is lengthy and requires significant resources
- High cost of entry makes it difficult for very small banks
- Requires dedicated internal administrators for complex configuration changes