AfterShip
AfterShip is a comprehensive post-purchase platform providing automated shipment tracking, branded tracking pages, and proactive delivery notifications to improve your customer experience and drive repeat sales for e-commerce businesses.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | AfterShip | Northbeam |
|---|---|---|
| Website | aftership.com | northbeam.io |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2019 |
| Headquarters | Hong Kong, China | San Francisco, USA |
Overview
AfterShip
AfterShip is a post-purchase platform designed to help you take full control of your customer's journey after they click the buy button. Instead of leaving customers wondering where their packages are, you can provide real-time tracking updates across more than 1,100 carriers globally. You can build branded tracking pages that keep shoppers on your site rather than sending them to carrier portals, creating more opportunities for upselling and engagement.
The platform helps you reduce customer support inquiries by proactively sending delivery notifications via email, SMS, and WhatsApp. Whether you are a small boutique or a high-volume enterprise, you can use the centralized dashboard to monitor shipping performance and identify delays before they become problems. It integrates directly with major platforms like Shopify, Magento, and Salesforce to automate your entire fulfillment workflow.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
AfterShip Features
- Branded Tracking Pages Create custom tracking pages with your logo and colors to keep customers engaged with your brand during delivery.
- Multi-Carrier Tracking Track shipments across 1,100+ global carriers in one unified dashboard to simplify your logistics management.
- Automated Notifications Send proactive updates via email, SMS, and WhatsApp to keep your customers informed at every delivery milestone.
- AI-Powered EDD Provide accurate estimated delivery dates using AI to set clear expectations and build trust with your shoppers.
- Shipping Analytics Monitor carrier performance and delivery rates with detailed reports to optimize your shipping strategy and costs.
- Returns Management Set up a self-service returns portal that allows your customers to print labels and track return status easily.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
AfterShip Pricing
- Up to 50 shipments per month
- Branded tracking page
- Order lookup widget
- Email notifications
- Access to 1,100+ carriers
- Everything in Free, plus:
- Up to 100 shipments per month
- SMS and WhatsApp notifications
- AI-powered delivery estimates
- Basic analytics dashboard
- 24/7 email support
Northbeam Pricing
Pros & Cons
AfterShip
Pros
- Supports an extensive list of global and local carriers
- Branded tracking pages significantly reduce support tickets
- Easy integration with major e-commerce platforms like Shopify
- Automated notifications keep customers informed and happy
Cons
- Pricing can scale quickly as shipment volume increases
- Advanced customization requires higher-tier paid plans
- Occasional delays in carrier data synchronization
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models