Mangools
Mangools is an all-in-one SEO toolset designed to help you find the right keywords, track your rankings, and analyze competitor backlinks through a simple and intuitive interface.
Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
Quick Comparison
| Feature | Mangools | Northbeam |
|---|---|---|
| Website | mangools.com | northbeam.io |
| Pricing Model | Subscription | Custom |
| Starting Price | $29/month | Custom Pricing |
| FREE Trial | ✓ 10 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2019 |
| Headquarters | Bratislava, Slovakia | San Francisco, USA |
Overview
Mangools
Mangools provides you with a streamlined suite of five specialized SEO tools that take the complexity out of search engine optimization. You can jump from keyword research in KWFinder to analyzing SERP volatility in SERPWatcher without the steep learning curve found in enterprise platforms. It is built specifically for bloggers, small agencies, and marketing teams who need accurate data to grow their organic traffic without paying for features they will never use.
You can identify high-volume, low-competition keywords, monitor your daily ranking progress, and inspect the backlink profiles of your competitors to find new link-building opportunities. The platform focuses on providing a clean user experience and highly visual data representations, making it easy for you to generate professional SEO reports for your team or clients in just a few clicks.
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
Overview
Mangools Features
- KWFinder Find hidden long-tail keywords with low SEO difficulty to help you rank faster and drive more targeted organic traffic.
- SERPChecker Analyze search results for any location to understand your competitors' strengths and see which SEO metrics matter most.
- SERPWatcher Track your keyword rankings daily and see your overall progress with a simple performance index that summarizes your SEO success.
- LinkMiner Evaluate the backlink profiles of your competitors to find powerful link-building opportunities and see live website previews of referring pages.
- SiteProfiler Check the SEO authority and trustworthiness of any domain using popular metrics like Domain Authority and Page Authority.
- Browser Extension Get essential SEO data directly in your Chrome or Firefox browser while you browse any website or search result page.
Northbeam Features
- First-Party Tracking. Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution. View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping. See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics. Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models. Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards. Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
Pricing Comparison
Mangools Pricing
- 25 keyword lookups per day
- 50 SERP lookups per day
- 50 tracked keywords daily
- 100 backlink rows per lookup
- 20 site lookups per day
- Everything in Entry, plus:
- 100 keyword lookups per day
- 100 SERP lookups per day
- 200 tracked keywords daily
- 2,000 backlink rows per lookup
- Unlimited site lookups
Northbeam Pricing
Pros & Cons
Mangools
Pros
- Extremely intuitive interface is easy for beginners
- Excellent value for money compared to competitors
- Highly accurate keyword difficulty scores
- Beautifully designed data visualizations and reports
- Fast and responsive customer support team
Cons
- Database is smaller than enterprise-level tools
- No multi-user login on the entry tier
- Lacks advanced technical site auditing features
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models