Northbeam
Northbeam is an e-commerce marketing intelligence platform that uses proprietary first-party data and machine learning to provide brands with accurate multi-touch attribution and actionable growth insights across all channels.
SE Ranking
SE Ranking is an all-in-one SEO software providing tools for keyword tracking, website auditing, and backlink analysis to help you improve your search engine visibility and organic traffic.
Quick Comparison
| Feature | Northbeam | SE Ranking |
|---|---|---|
| Website | northbeam.io | seranking.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $55/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2013 |
| Headquarters | San Francisco, USA | London, UK |
Overview
Northbeam
Northbeam is a marketing intelligence platform designed to give you a single, accurate view of your entire customer journey. By using a proprietary first-party pixel, it bypasses the limitations of browser cookies and platform-specific tracking to show you exactly which ads are driving sales. You can see how your customers interact with your brand across social media, search, and email before they finally make a purchase.
The platform helps you understand the true return on ad spend (ROAS) by cleaning up messy data and attributing revenue to the correct touchpoints. You can stop guessing which campaigns to scale and start making decisions based on real-time performance metrics. It is built specifically for fast-growing e-commerce brands and agencies that need to optimize high-volume ad spend across multiple digital platforms.
SE Ranking
SE Ranking is a comprehensive SEO platform designed to help you manage every aspect of your search engine optimization from a single dashboard. You can track keyword rankings across different geographic locations, audit your website for technical issues, and monitor your competitors' marketing strategies. It simplifies complex data into actionable insights, making it easier for you to climb search engine results pages.
The platform serves a wide range of users, from solo bloggers and small business owners to large digital marketing agencies. You can use it to perform deep backlink analysis, generate automated client reports, and even plan your content strategy with AI-driven suggestions. It offers a flexible pricing structure based on your tracking frequency and keyword needs, ensuring you only pay for the data you actually use.
Overview
Northbeam Features
- First-Party Tracking Capture every customer touchpoint using a proprietary pixel that stays accurate even after privacy updates like iOS 14.
- Multi-Touch Attribution View your performance through different lenses like first-click, last-click, or even-click to understand how every ad contributes to sales.
- Cross-Channel Mapping See the complete path to purchase by connecting data from Facebook, Google, TikTok, and your Shopify store in one place.
- Creative Analytics Identify your winning ad visuals and copy by tracking specific creative performance across all your active marketing channels.
- Media Buying Models Use specialized models to see how your top-of-funnel awareness campaigns eventually turn into bottom-of-funnel conversions over time.
- Real-Time Dashboards Access up-to-the-minute data so you can kill underperforming ads and scale winners the moment you see a trend.
SE Ranking Features
- Keyword Rank Tracker. Monitor your search rankings with 100% accuracy across Google, Bing, and Yahoo in any location or device type.
- Website Audit. Scan your entire site to find technical errors and receive prioritized fixes to improve your search performance.
- Competitor Analysis. Uncover your competitors' organic and paid search strategies, including their top-performing keywords and backlink profiles.
- Backlink Monitor. Track your link-building efforts and get alerts whenever you gain or lose valuable backlinks to your site.
- On-Page SEO Checker. Optimize specific pages on your website by comparing them against top-ranking competitors for your target keywords.
- Report Builder. Create professional, automated SEO reports for your team or clients using a simple drag-and-drop interface.
Pricing Comparison
Northbeam Pricing
SE Ranking Pricing
- 10 websites
- 750 keywords
- Daily ranking updates
- Website audit for 40,000 pages
- Backlink monitoring for 6,000 links
- On-page checker for 10 pages
- Unlimited websites
- 2,000 keywords
- Everything in Essential, plus:
- Backlink monitoring for 30,000 links
- On-page checker for 30 pages
- White label features
Pros & Cons
Northbeam
Pros
- Provides much more accurate ROAS data than Facebook or Google
- First-party pixel effectively bypasses most tracking and privacy limitations
- Intuitive dashboard makes complex attribution data easy to understand
- Excellent customer success team helps with data interpretation
- Helps identify profitable scaling opportunities that platforms often miss
Cons
- Premium pricing makes it expensive for very small brands
- Initial setup requires technical attention to ensure data accuracy
- Learning curve exists for understanding different attribution models
SE Ranking
Pros
- Highly accurate keyword tracking across multiple search engines
- User interface is clean and easy to navigate
- Excellent value for money compared to larger competitors
- Comprehensive reporting tools save time for agency owners
Cons
- Database for some niche regions is smaller than competitors
- Learning curve for the advanced competitive research tools
- Content marketing module requires an additional paid add-on