NoviSign
NoviSign is a cloud-based digital signage software providing an intuitive visual editor and management tools to create, schedule, and broadcast dynamic content across any screen or media player.
Perfect Audience
Perfect Audience is a retargeting advertising platform that allows you to reach lost website visitors across the web, Facebook, and mobile apps to increase conversions and sales.
Quick Comparison
| Feature | NoviSign | Perfect Audience |
|---|---|---|
| Website | novisign.com | perfectaudience.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $20/month | $??/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2011 |
| Headquarters | Kfar Saba, Israel | San Francisco, USA |
Overview
NoviSign
NoviSign is a versatile digital signage platform that lets you turn any screen into a dynamic communication tool. You can design professional content from scratch or use pre-made templates to display images, videos, social media feeds, and live RSS updates. The drag-and-drop editor makes it easy to build layouts without needing any coding skills or specialized graphic design experience.
You can manage your entire network of screens remotely from a single web-based dashboard, ensuring your messaging stays current across multiple locations. Whether you are running a small retail shop, a corporate office, or a large school campus, the software helps you engage your audience with real-time information. It supports various hardware options including Android, Windows, and ChromeOS, giving you the flexibility to use the media players you already own.
Perfect Audience
Perfect Audience is a self-service retargeting platform designed to help you bring back visitors who left your website without converting. By placing a single tracking pixel on your site, you can serve highly relevant ads to those specific individuals as they browse other websites, use mobile apps, or scroll through their Facebook feeds. This keeps your brand top-of-mind and encourages potential customers to return and complete their purchase.
The platform is built for small to medium-sized businesses and agencies who need a straightforward way to manage cross-device advertising campaigns. You can set up dynamic product ads, track conversions in real-time, and manage multiple client accounts from a single dashboard. It eliminates the complexity of dealing with multiple ad networks individually, giving you a unified view of your retargeting performance and ROI.
Overview
NoviSign Features
- Drag-and-Drop Editor Create stunning layouts by dragging widgets like weather, news, and social media directly onto your canvas.
- Advanced Scheduling Plan your content weeks in advance and set specific play times for different displays or locations.
- Dynamic Widgets Keep your screens fresh with live integrations for YouTube, Instagram, Twitter, and RSS news feeds.
- Remote Management Update your content from any web browser and see real-time status reports for every screen in your network.
- Interactive Kiosks Build touch-screen experiences that allow your customers to browse products or find their way around your facility.
- Proof of Play Generate detailed reports to track exactly when and where your specific advertisements or messages were displayed.
Perfect Audience Features
- Web Retargeting. Serve your ads to past visitors on thousands of top-tier websites across the open web to stay top-of-mind.
- Facebook Retargeting. Reach your audience directly in their Facebook News Feed and right-hand column where they spend most of their time.
- Dynamic Retargeting. Show automated ads featuring the exact products your visitors viewed to personalize their experience and drive higher conversions.
- Mobile App Retargeting. Extend your reach to mobile users by serving ads within popular apps on both iOS and Android devices.
- Cross-Device Mapping. Connect with your customers as they switch between desktops, tablets, and smartphones for a consistent brand experience.
- Conversion Tracking. Measure the exact ROI of your campaigns by tracking sales and signups directly attributed to your retargeting ads.
Pricing Comparison
NoviSign Pricing
- One screen license
- Full online creative studio
- Over 20 dynamic widgets
- Advanced scheduling tools
- 500MB storage space
- Email and phone support
- Everything in Business, plus:
- White-label branding options
- Multi-user management console
- Volume license discounts
- API access for integrations
- Dedicated account management
Perfect Audience Pricing
- Access to all ad networks
- Dynamic product ads
- Detailed conversion reporting
- Email and chat support
- No minimum spend required
- Everything in Standard, plus:
- Multi-user management
- Client sub-accounts
- White-label reporting
- Dedicated account manager
Pros & Cons
NoviSign
Pros
- Extremely intuitive drag-and-drop interface for non-designers
- Reliable performance even with limited internet connectivity
- Excellent customer support with fast response times
- Wide compatibility with various affordable hardware options
Cons
- Storage limits on basic plans can be restrictive
- Learning curve for complex interactive touch features
- User interface feels slightly dated compared to competitors
Perfect Audience
Pros
- Simple setup process with a single tracking pixel
- Unified dashboard for web and Facebook ads
- Low entry barrier with no minimum spend
- Effective dynamic creative for e-commerce stores
Cons
- User interface feels dated compared to competitors
- Reporting depth can be limited for advanced users
- Customer support response times can vary