NoviSign
NoviSign is a cloud-based digital signage software providing an intuitive visual editor and management tools to create, schedule, and broadcast dynamic content across any screen or media player.
ReTargeter
ReTargeter is a full-service digital advertising platform that provides retargeting and programmatic display solutions to help you reach your audience across the web and increase your conversion rates.
Quick Comparison
| Feature | NoviSign | ReTargeter |
|---|---|---|
| Website | novisign.com | retargeter.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $20/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2009 |
| Headquarters | Kfar Saba, Israel | New York, USA |
Overview
NoviSign
NoviSign is a versatile digital signage platform that lets you turn any screen into a dynamic communication tool. You can design professional content from scratch or use pre-made templates to display images, videos, social media feeds, and live RSS updates. The drag-and-drop editor makes it easy to build layouts without needing any coding skills or specialized graphic design experience.
You can manage your entire network of screens remotely from a single web-based dashboard, ensuring your messaging stays current across multiple locations. Whether you are running a small retail shop, a corporate office, or a large school campus, the software helps you engage your audience with real-time information. It supports various hardware options including Android, Windows, and ChromeOS, giving you the flexibility to use the media players you already own.
ReTargeter
ReTargeter provides you with a comprehensive suite of display advertising tools designed to keep your brand in front of your audience. You can implement site retargeting to re-engage previous visitors, or use search retargeting to find new prospects based on their intent. The platform simplifies the complex world of programmatic buying by giving you access to major ad exchanges through a single interface.
You can also utilize CRM retargeting to reach your existing email database with display ads, bridging the gap between your inbox and the web. Whether you are a small business looking for self-service options or a large enterprise requiring a fully managed service, the platform scales to meet your specific campaign goals and budget requirements.
Overview
NoviSign Features
- Drag-and-Drop Editor Create stunning layouts by dragging widgets like weather, news, and social media directly onto your canvas.
- Advanced Scheduling Plan your content weeks in advance and set specific play times for different displays or locations.
- Dynamic Widgets Keep your screens fresh with live integrations for YouTube, Instagram, Twitter, and RSS news feeds.
- Remote Management Update your content from any web browser and see real-time status reports for every screen in your network.
- Interactive Kiosks Build touch-screen experiences that allow your customers to browse products or find their way around your facility.
- Proof of Play Generate detailed reports to track exactly when and where your specific advertisements or messages were displayed.
ReTargeter Features
- Site Retargeting. Serve targeted display ads to people who have previously visited your website to keep your brand top-of-mind.
- CRM Retargeting. Upload your email lists to serve display ads directly to your leads and customers without needing their cookies.
- Search Retargeting. Find new customers by targeting individuals who have searched for keywords related to your business but haven't visited yet.
- Contextual Targeting. Place your ads on websites that match specific categories or keywords relevant to your products and services.
- Audience Targeting. Reach specific demographic groups based on age, gender, income, and interest data to ensure your spend is efficient.
- Dynamic Creative. Show personalized ads featuring the exact products your visitors viewed to increase the likelihood of a click.
Pricing Comparison
NoviSign Pricing
- One screen license
- Full online creative studio
- Over 20 dynamic widgets
- Advanced scheduling tools
- 500MB storage space
- Email and phone support
- Everything in Business, plus:
- White-label branding options
- Multi-user management console
- Volume license discounts
- API access for integrations
- Dedicated account management
ReTargeter Pricing
Pros & Cons
NoviSign
Pros
- Extremely intuitive drag-and-drop interface for non-designers
- Reliable performance even with limited internet connectivity
- Excellent customer support with fast response times
- Wide compatibility with various affordable hardware options
Cons
- Storage limits on basic plans can be restrictive
- Learning curve for complex interactive touch features
- User interface feels slightly dated compared to competitors
ReTargeter
Pros
- Highly responsive account management and customer support
- Easy setup process for basic retargeting pixels
- Access to high-quality ad inventory across major exchanges
- Detailed reporting on conversions and view-through attribution
Cons
- Minimum spend requirements may be high for startups
- Self-service dashboard can feel dated compared to competitors
- Limited transparency into specific site-level placements