Okendo
Okendo is a customer marketing platform that helps Shopify brands grow by capturing high-quality reviews, zero-party data, and customer insights to build trust and increase conversions.
Ortto
Ortto is a unified customer journey platform that combines marketing automation, customer data, and advanced analytics to help you attract, engage, and retain customers through personalized multi-channel experiences.
Quick Comparison
| Feature | Okendo | Ortto |
|---|---|---|
| Website | okendo.io | ortto.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $19/month | $599/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2015 |
| Headquarters | Miami, USA | Sydney, Australia |
Overview
Okendo
Okendo is a customer marketing platform built specifically for Shopify brands to turn shoppers into advocates. You can capture high-quality product reviews, photos, and videos that build immediate social proof on your storefront. Beyond just stars and text, the platform allows you to collect valuable zero-party data through automated post-purchase surveys and customer profiles, giving you a deeper understanding of who your buyers actually are.
You can use these insights to create highly personalized marketing campaigns and loyalty programs that keep customers coming back. By integrating directly with your existing tech stack, you can trigger review requests at the perfect moment and display them in beautiful, customizable widgets. It helps you bridge the gap between simple feedback and actionable growth data to scale your e-commerce business effectively.
Ortto
Ortto is a unified platform that brings your customer data, marketing automation, and analytics together in one place. Instead of jumping between disconnected tools, you can see exactly how your customers interact with your brand across every touchpoint. You can build complex automated journeys that trigger based on real-time behaviors, ensuring you always send the right message at the perfect moment.
The platform helps you break down data silos by connecting your existing tech stack—like your billing system, support desk, and website—into a single customer view. Whether you are a growing startup or an established enterprise, you can use these insights to personalize emails, SMS, and in-app messages. It simplifies the process of turning raw data into actionable marketing campaigns that drive measurable growth for your business.
Overview
Okendo Features
- Review Generation Automate your review requests via email and SMS to capture high-quality ratings, photos, and videos from your customers.
- Zero-Party Data Surveys Deploy post-purchase surveys to collect specific customer attributes and preferences that help you personalize future marketing efforts.
- Customizable Widgets Display your best reviews and customer photos using beautiful, mobile-responsive widgets that match your brand's unique look and feel.
- Referrals and Rewards Encourage repeat purchases by offering coupons and loyalty points in exchange for reviews and successful friend referrals.
- Google Shopping Integration Push your product ratings directly to Google Search and Shopping ads to increase your click-through rates and visibility.
- Advanced Analytics Track your performance with detailed reports on review sentiment, conversion impact, and customer satisfaction trends over time.
Ortto Features
- Visual Journey Builder. Create sophisticated automated workflows with a drag-and-drop canvas to guide customers through personalized brand experiences.
- Unified Customer Profiles. See a complete timeline of every interaction a customer has with your business across all integrated platforms.
- Multi-channel Messaging. Reach your audience wherever they are by sending coordinated messages via email, SMS, and in-app notifications.
- Real-time Analytics. Track your campaign performance and ROI instantly with customizable dashboards that show exactly what drives conversions.
- Advanced Segmentation. Group your audience based on their behavior, traits, or purchase history to deliver highly relevant content.
- AI Content Generation. Speed up your campaign creation by using built-in AI tools to write high-performing email subject lines.
Pricing Comparison
Okendo Pricing
- Up to 200 orders per month
- Automated review requests
- Photo and video reviews
- Basic review widgets
- Email support
- Shopify integration
- Everything in Essential, plus:
- Up to 1,000 orders per month
- Google Shopping integration
- Advanced widget customization
- Klaviyo and Gorgias integrations
- Attribute-based reviews
Ortto Pricing
- Up to 10,000 contacts
- Unlimited users
- Email & SMS marketing
- Visual journey builder
- Custom dashboards
- Standard integrations
- Everything in Professional, plus:
- Up to 20,000 contacts
- Advanced security features
- Priority support access
- Custom activity tracking
- Advanced data retention
Pros & Cons
Okendo
Pros
- Deep integration with the Shopify ecosystem
- High-quality visual review displays and widgets
- Excellent customer support and onboarding assistance
- Powerful automation for collecting zero-party data
Cons
- Pricing scales quickly with order volume
- Learning curve for advanced CSS customizations
- Limited functionality for non-Shopify platforms
Ortto
Pros
- Powerful data integration from multiple sources
- Highly intuitive visual journey mapping interface
- Excellent real-time reporting and attribution tools
- Consolidates multiple marketing tools into one
Cons
- Higher starting price point than competitors
- Learning curve for complex data mapping
- SMS credits require additional separate spend