AfterShip
AfterShip is a comprehensive post-purchase platform providing automated shipment tracking, branded tracking pages, and proactive delivery notifications to improve your customer experience and drive repeat sales for e-commerce businesses.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Quick Comparison
| Feature | AfterShip | Omnisend |
|---|---|---|
| Website | aftership.com | omnisend.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | Hong Kong, China | London, UK |
Overview
AfterShip
AfterShip is a post-purchase platform designed to help you take full control of your customer's journey after they click the buy button. Instead of leaving customers wondering where their packages are, you can provide real-time tracking updates across more than 1,100 carriers globally. You can build branded tracking pages that keep shoppers on your site rather than sending them to carrier portals, creating more opportunities for upselling and engagement.
The platform helps you reduce customer support inquiries by proactively sending delivery notifications via email, SMS, and WhatsApp. Whether you are a small boutique or a high-volume enterprise, you can use the centralized dashboard to monitor shipping performance and identify delays before they become problems. It integrates directly with major platforms like Shopify, Magento, and Salesforce to automate your entire fulfillment workflow.
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Overview
AfterShip Features
- Branded Tracking Pages Create custom tracking pages with your logo and colors to keep customers engaged with your brand during delivery.
- Multi-Carrier Tracking Track shipments across 1,100+ global carriers in one unified dashboard to simplify your logistics management.
- Automated Notifications Send proactive updates via email, SMS, and WhatsApp to keep your customers informed at every delivery milestone.
- AI-Powered EDD Provide accurate estimated delivery dates using AI to set clear expectations and build trust with your shoppers.
- Shipping Analytics Monitor carrier performance and delivery rates with detailed reports to optimize your shipping strategy and costs.
- Returns Management Set up a self-service returns portal that allows your customers to print labels and track return status easily.
Omnisend Features
- Omnichannel Workflows. Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation. Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker. Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing. Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes. Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder. Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Pricing Comparison
AfterShip Pricing
- Up to 50 shipments per month
- Branded tracking page
- Order lookup widget
- Email notifications
- Access to 1,100+ carriers
- Everything in Free, plus:
- Up to 100 shipments per month
- SMS and WhatsApp notifications
- AI-powered delivery estimates
- Basic analytics dashboard
- 24/7 email support
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Pros & Cons
AfterShip
Pros
- Supports an extensive list of global and local carriers
- Branded tracking pages significantly reduce support tickets
- Easy integration with major e-commerce platforms like Shopify
- Automated notifications keep customers informed and happy
Cons
- Pricing can scale quickly as shipment volume increases
- Advanced customization requires higher-tier paid plans
- Occasional delays in carrier data synchronization
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules