Givebutter
Givebutter is an all-in-one fundraising platform that helps nonprofits raise money, manage donor data, and engage supporters through modern tools like Venmo, digital wallets, and peer-to-peer campaigns.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Quick Comparison
| Feature | Givebutter | Omnisend |
|---|---|---|
| Website | givebutter.com | omnisend.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2014 |
| Headquarters | Austin, USA | London, UK |
Overview
Givebutter
Givebutter is an all-in-one fundraising solution designed to help you raise more money with less effort. Instead of juggling multiple disconnected tools, you can manage your entire donor lifecycle—from initial outreach and ticket sales to secure payment processing and long-term donor retention—within a single, unified dashboard.
You can launch custom donation forms, peer-to-peer campaigns, and automated auction events in minutes. The platform is built for nonprofits of all sizes, offering modern payment options like Venmo and Apple Pay to meet donors where they are. It solves the problem of high software costs by offering a unique tip-based model, ensuring more of your hard-earned funds go directly toward your mission.
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Overview
Givebutter Features
- Modern Payment Options Boost your conversion rates by letting donors give via Venmo, PayPal, Apple Pay, and Google Pay instantly.
- Peer-to-Peer Campaigns Empower your supporters to create their own fundraising pages and spread your mission across their social networks.
- Built-in CRM Track every donor interaction and manage your contact database with automated profiles that update in real-time.
- Event & Ticket Management Sell tickets, manage guest lists, and check in attendees at the door using a built-in mobile scanning app.
- Auction Platform Run silent auctions with mobile bidding, automated outbid notifications, and instant checkout for winning participants.
- Marketing Automation Send personalized emails and text messages to your segments to keep your community engaged and informed.
Omnisend Features
- Omnichannel Workflows. Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation. Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker. Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing. Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes. Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder. Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Pricing Comparison
Givebutter Pricing
- Unlimited users and admins
- All fundraising features included
- Full CRM access
- Email and SMS marketing tools
- Donors cover platform fees via tips
- Everything in Free, plus:
- Remove tip prompts from checkout
- 1% fee for donation forms
- 3% fee for events and tickets
- 5% fee for auctions
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Pros & Cons
Givebutter
Pros
- Extremely fast setup process for new campaigns
- Modern checkout experience supports Venmo and digital wallets
- Consolidates CRM, marketing, and fundraising in one place
- Zero platform fees when using the tipping model
Cons
- Tipping prompts can sometimes confuse older donors
- Limited customization for advanced website embedding
- Reporting tools lack some deep enterprise-level analytics
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules