Core Audience vs LiftDNA

<p>LiftDNA by OpenX is a supply-side platform (SSP) designed to improve your ad selling and buying experience by providing omnichannel targeting capabilities that work across all inventory types, including connected TV. It empowers you to access high-quality ad inventory, demand transparency, and audience targeting that integrates smoothly with any data set or identity, making it easier for you to reach your desired audiences effectively. OpenX’s platform is environmentally conscious as it is the first Net-Zero verified adtech company, thus enabling you to achieve your media goals while supporting sustainability.</p> <p>You can take advantage of LiftDNA’s direct publisher integrations, vast scale, and commitment to fair value exchange, which helps you optimize programmatic campaigns with ease and efficiency. The platform supports advertisers, publishers, and data partners with advanced tools for managing transparent and responsible media buying. Whether you want to enhance ad performance or implement audience-focused strategies, LiftDNA offers sophisticated technology with an emphasis on trust, sustainability, and quality.</p>