OpenX
OpenX is a supply-side platform that provides you with a transparent programmatic advertising exchange to maximize your ad revenue across web, mobile app, and connected TV environments globally.
Revive Adserver
Revive Adserver is a free, open-source ad serving system that enables publishers, ad networks, and advertisers to manage internal campaigns and third-party interactive ads across websites and mobile apps.
Quick Comparison
| Feature | OpenX | Revive Adserver |
|---|---|---|
| Website | openx.com | revive-adserver.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2013 |
| Headquarters | Pasadena, USA | Manchester, United Kingdom |
Overview
OpenX
OpenX is a programmatic advertising platform designed to help you monetize your digital content across every screen. By connecting your inventory to a global network of premium advertisers, you can maximize the value of every impression through a transparent, high-performance ad exchange. Whether you manage a high-traffic website, a mobile application, or a streaming TV service, the platform provides the tools you need to manage your ad stack efficiently.
You can take control of your revenue strategy using advanced header bidding technology and real-time analytics. The platform focuses on supply-side optimization, ensuring you get the highest possible yield while maintaining a high-quality experience for your audience. It is built for mid-to-large scale publishers and media companies who need a reliable, independent partner to navigate the complex programmatic landscape without the conflicts of interest found in larger walled gardens.
Revive Adserver
Revive Adserver is a self-hosted ad management platform that gives you full control over your advertising ecosystem. Instead of relying on third-party hosted services, you can install this software on your own servers to manage banners, track impressions, and monitor click-through rates across multiple websites. It serves as a central hub where you can define complex delivery rules and ensure your ads reach the right audience at the right time.
You can use the platform to serve your own direct-sold advertisements or integrate with external ad networks to fill unsold inventory. Because it is open-source, you avoid the recurring licensing fees associated with proprietary platforms while maintaining complete ownership of your data. It is ideal for independent publishers and niche ad networks that require a customizable, private solution for digital asset delivery.
Overview
OpenX Features
- OpenX Ad Exchange Access a global pool of premium demand partners to ensure every ad slot on your site is filled at the best price.
- Header Bidding Increase your yield by letting multiple demand sources bid simultaneously on your inventory before the ad server call.
- Connected TV Monetization Unlock high-value revenue streams by serving premium video ads to viewers on streaming devices and smart TVs.
- Mobile App SDK Integrate lightweight tools into your mobile applications to deliver seamless ad experiences that don't compromise performance.
- Real-Time Analytics Monitor your revenue performance and floor prices with detailed dashboards that help you make data-driven optimization decisions.
- Identity Solutions Maintain high CPMs in a cookieless world by using advanced identity graphs to help advertisers reach your specific audience.
Revive Adserver Features
- Campaign Management. Define your start and end dates, set total impression targets, and organize your banners into logical groupings for easier tracking.
- Advanced Targeting. Deliver your ads based on specific criteria like geographic location, browser type, language, or even custom delivery rules you define.
- Detailed Reporting. Monitor your performance in real-time with comprehensive statistics on impressions, clicks, and conversion rates for every active campaign.
- Frequency Capping. Control how often a specific visitor sees your ad to prevent creative fatigue and improve your overall user experience.
- Zone Management. Group your website's ad spaces into zones so you can easily link multiple banners to specific areas of your site.
- Third-Party Support. Integrate tags from other ad networks seamlessly to ensure you always have content running even when direct sales are low.
Pricing Comparison
OpenX Pricing
Revive Adserver Pricing
- Self-hosted software
- Unlimited ad impressions
- Full source code access
- Community-based support
- No monthly licensing fees
- Everything in Community, plus:
- Managed cloud hosting
- Automatic software updates
- Technical email support
- Up to 1 million impressions
- SSL support included
Pros & Cons
OpenX
Pros
- High-quality demand from premium global advertisers
- Excellent performance for high-volume web publishers
- Strong support for header bidding integrations
- Transparent reporting on auction mechanics and fees
Cons
- Strict traffic requirements for new publisher accounts
- Interface can be complex for smaller teams
- Initial technical setup requires dedicated developer resources
Revive Adserver
Pros
- Completely free to use for self-hosted community version
- Full ownership and privacy of your advertising data
- Highly customizable through plugins and source code access
- No limits on the number of ads or campaigns
- Supports a wide variety of rich media formats
Cons
- Requires technical knowledge to install and maintain
- Self-hosting puts the burden of security on you
- Interface feels dated compared to modern SaaS tools