Locus
Locus is a logistics decision-making platform that uses artificial intelligence to automate route planning, dispatching, and real-time tracking to help you reduce delivery costs and improve fleet efficiency.
OptimoRoute
OptimoRoute is a route optimization software that helps businesses with mobile workforces plan efficient delivery routes and service schedules to reduce mileage and increase daily productivity.
Quick Comparison
| Feature | Locus | OptimoRoute |
|---|---|---|
| Website | locus.sh | optimoroute.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $35.1/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | Wilmington, USA | Zagreb, Croatia |
Overview
Locus
Locus is an intelligent logistics platform designed to take the guesswork out of your last-mile delivery operations. You can automate complex dispatching decisions and optimize delivery routes based on real-world constraints like traffic, volume, and time windows. By digitizing your entire supply chain, the platform helps you maintain full visibility over your fleet while reducing fuel consumption and operational overhead.
You can manage every stage of the fulfillment process, from initial order sorting to the final proof of delivery at the customer's doorstep. The software is built for mid-market and enterprise companies in retail, e-commerce, and distribution who need to scale their delivery networks without increasing manual labor. It integrates directly with your existing order management systems to ensure a smooth flow of data across your entire logistics ecosystem.
OptimoRoute
OptimoRoute is a specialized planning tool that helps you automate the complex process of scheduling deliveries and field service appointments. Instead of spending hours manually mapping out stops, you can upload your entire order list and receive optimized routes that account for driver shifts, vehicle capacities, and specific time windows.
You can manage your entire mobile workforce from a single dashboard, adjusting schedules in real-time as new orders come in. The platform is designed for businesses of all sizes—from local food delivery services to national maintenance providers—who need to cut fuel costs and improve arrival accuracy. You can get started with a 30-day free trial to see how much time you save on daily planning.
Overview
Locus Features
- Route Optimization Generate the most efficient delivery paths automatically while accounting for traffic, fuel costs, and vehicle capacity constraints.
- Automated Dispatch Assign orders to the right drivers and vehicles instantly based on proximity, skill sets, and current workload.
- Real-time Tracking Monitor your entire fleet on a live map so you can provide customers with accurate arrival estimates.
- Carrier Management Manage third-party logistics providers and internal fleets in one place to ensure consistent service levels across regions.
- Digital Proof of Delivery Collect electronic signatures, photos, and timestamps at the point of delivery to eliminate paperwork and reduce disputes.
- Insights and Analytics Access detailed reports on fleet performance and delivery costs to identify areas where you can save money.
OptimoRoute Features
- Automated Planning. Upload thousands of stops at once and generate the most efficient routes for your entire fleet in seconds.
- Real-Time Tracking. Monitor your drivers' locations and progress throughout the day to ensure your schedule stays on track.
- Live ETL Updates. Provide your customers with accurate arrival times and automated notifications when their driver is nearby.
- Driver Mobile App. Send optimized schedules directly to your drivers' phones so they can navigate and log completions easily.
- Multi-Day Routing. Plan complex schedules that span several days or weeks for long-haul deliveries or recurring service appointments.
- Proof of Delivery. Capture digital signatures, photos, and notes at every stop to maintain digital records of successful service.
- Workload Balancing. Distribute tasks evenly across your team to prevent driver burnout and ensure fair work distribution.
- Analytics and Reporting. Review detailed performance data to identify where you can further reduce costs and improve efficiency.
Pricing Comparison
Locus Pricing
OptimoRoute Pricing
- Automated route planning
- Unlimited orders
- Breadcrumbs tracking
- Driver mobile app
- Spreadsheet data import
- Email support
- Everything in Lite, plus:
- Real-time driver tracking
- Live ETA updates
- Proof of delivery (Photo/Signature)
- Customer notifications
- API access
Pros & Cons
Locus
Pros
- Significantly reduces time spent on manual route planning
- Highly accurate geocoding for difficult-to-find delivery addresses
- User-friendly mobile app for drivers in the field
- Excellent visibility into third-party carrier performance
- Scales easily to handle seasonal delivery spikes
Cons
- Initial setup and configuration requires significant time
- Learning curve for mastering advanced optimization constraints
- Custom pricing can be high for smaller fleets
OptimoRoute
Pros
- Significant reduction in daily route planning time
- Highly accurate ETAs improve customer satisfaction
- Easy to learn for non-technical dispatchers
- Flexible enough to handle complex constraints
- Reliable mobile app for field drivers
Cons
- No forever-free plan for small startups
- Mobile app requires consistent cellular data
- Learning curve for advanced constraint settings