Bolster
Bolster is an automated digital risk protection platform that uses real-time AI to detect and take down phishing sites, fraudulent domains, and executive impersonations across the internet.
Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
Quick Comparison
| Feature | Bolster | Original |
|---|---|---|
| Website | bolster.ai | original.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2021 |
| Headquarters | Los Altos, USA | New York, USA |
Overview
Bolster
Bolster provides you with an automated defense system against digital threats that live outside your network perimeter. Instead of manually searching for malicious content, you can rely on its AI engine to scan millions of URLs and social media posts in milliseconds to identify phishing, typosquatting, and brand infringement. It acts as an extension of your security team by identifying risks before they reach your customers or employees.
You can manage the entire lifecycle of a threat from detection to neutralisation through a centralized dashboard. The platform doesn't just alert you to problems; it performs automated takedowns by communicating directly with hosting providers and registrars. This proactive approach helps you maintain brand integrity and reduce the financial impact of cyber fraud without increasing your team's manual workload.
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
Overview
Bolster Features
- Automated Takedowns Initiate automated takedown requests to hosting providers and registrars to remove malicious sites in minutes rather than days.
- Phishing Protection Detect and block phishing sites in real-time using computer vision and natural language processing to identify brand theft.
- Domain Monitoring Monitor look-alike domains and typosquatting attempts that hackers use to trick your customers and steal sensitive login credentials.
- Social Media Protection Identify and remove fake executive profiles and fraudulent brand accounts across major social platforms to prevent reputation damage.
- App Store Surveillance Scan global app stores for unauthorized or malicious versions of your mobile applications that could compromise user devices.
- Dark Web Monitoring Track mentions of your brand and leaked credentials on dark web forums to stay ahead of planned cyberattacks.
Original Features
- Non-Clonable Digital Tags. Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification. Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking. Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection. Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports. Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts. Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
Pricing Comparison
Bolster Pricing
Original Pricing
Pros & Cons
Bolster
Pros
- Extremely fast automated takedown success rates
- AI reduces false positives in threat detection
- Easy setup with minimal configuration required
- Comprehensive coverage across web and social media
- Intuitive dashboard for tracking threat lifecycles
Cons
- Pricing is not transparent for small businesses
- Advanced features require a steeper learning curve
- Reporting customization options can feel limited
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses